March 2018


Indian TV viewers are obsessed with News. 389 out of 877 Licensed Indian TV channels are news channels ! This obsession seems to have spilled over online too. Indian news is available on the 'net, to the Indian diaspora worldwide.

As of December 2017, the top 80 digital news networks, collectively generated 18 billion (1,800 Crore) views. These views came from a lifetime subscriber base of 65 million viewers, according to a report from video intelligence platform Vidooly.

Interestingly, online news viewing by Indians does not mirror what is viewed in TV homes.

Online News Viewership Is Very Different From TV Watched.


According to the report, India Today Group is India's most viewed news network on YouTube with 1.92 billion views in 2017. It has 13 YouTube channels.

A close second is NEXT 9 News with 1.89 billion views in 2017. NEXT9News generated these views over just 2 channels, making each of their 2 channels the most watched Indian News channels on YouTube. Interestingly, NEXT9NEWS is unknown in Indian Cable & Satellite (C&S) homes as it does not operate any TV channel. 22% (4 billion) of Online news views were generated by online Indian news channels that do not have a TV channel.

ABP News group ranks third with 1.32 billion views in 2017.

NEXT 9 NEWS With 1.89 Billion Views Does Not have A TV Channel!


Contrary to expectations that online viewing will be primarily in English, the Vidooly report points out that regional news content in Hindi & Telugu dwarfs English news content in terms of views on YouTube.

All the top 10 news networks on YouTube have a regional channel.


News channels on YouTube get the most amount of views in March, June, July, October and December.

After kids, music & entertainment content, news is the 4th most watched category on YouTube in India.


With a user base of over 400+ million in India, YouTube is the biggest platform for video content.


Every day across YouTube, Vidooly tracks data from over 500 million videos globally.

Vidooly CEO, co-founder Subrat Kar said, "Our Annual Digital Video Report in News is an effort to examine the viewership growth pattern in the Indian media on YouTube. Interestingly we are witnessing not just new age media companies but also legacy media companies who are investing heavily in growing their digital presence. While monetisation still remains a challenge, the ubiquity and massive audience base of YouTube has led to news networks attracting the younger crowd who don't watch news on television and prefer to consume content on online video platforms."

In order to prepare Vidooly's Annual Digital Video report for the News category, Vidooly tracked viewership data from over 80+ news networks in India who have a presence on YouTube. Additionally, Vidooly also tracked anonymous viewership habits of 400 million plus viewers between the ages of 18 to 65 on YouTube in 2017.