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March 2019

USA: DTH LOOSING TO OTT


The report by The New York Post suggests DTH in the USA is dwindling at an alarmingly rapid rate, driven by the rapid ascent of cheap OTT streaming services from Netflix, Amazon, Hulu and YouTube. It talks of "surprisingly steep customer losses at Dish Network and DirecTV, the nation's dominant satellite broadcasters."

"Shares of Dish TV, run by Charlie Ergen, tumbled 7.7% after the company revealed it lost 334,000 customers in the most recent quarter - a frightening figure that left the ranks of its DTH below the 10 million mark for the first time in 15 years," the report pointed out.


For The 1st Time, Dish TV Has fallen Below 10 Million Subs


"Two weeks earlier, DirecTV revealed its subscriber ranks plunged by 658,000 - nearly twice the 346,000 it bled a quarter earlier, sending shares of its owner, AT&T, plunging 4.3%," the same report added.

AT&T boss Randall Stephenson's 2015 decision to pay $67 billion to buy DirecTV has increasingly been questioned by Wall Street analysts.





DIRECTV SHIFTING TO OTT!

Stephenson admitted AT&T was scrambling to ramp up its streaming video business because it was seeing shifts in viewing from traditional TV viewing - cable & DTH - to on-demand viewing.

"We've launched our last satellite," John Donovan, CEO of AT&T Communications (DirecTV's parent), said, after the launch of the DTH platform's satellite in December 2018.

The operator will offer 3 OTT options: DirecTV Now (same as its DTH content), DirecTVMobile & a free service DirecTV Preview.


CATV MORE STABLE

The New York Post report add "By contrast, cable providers like Charter's Spectrum lost 36,000 subscribers, Comcast dropped 19,000 and Verizon's Fios shed 46,000." n