Scatmag.com

July 2018

JIO DOES WELL


Mukesh Ambani's Reliance Jio added 83 million net new subscribers during FY 2017-18, and at the end of the financial year March 2018, JIO had 186.6 million subscribers.

In a letter to shareholders, the company's CMD said "Jio continued with its strong subscriber growth, with 186.6 million customers at the end of March 2018. More subscribers were added to Jio's network in the last year than all other operators combined," he said."

JIO has the lowest churn in the industry at 0.25% per month," Ambani added.


HUGE CONSUMPTION

He also pointed out that India rose to become the world's largest mobile data consumer within months of Jio's launch.

The average Jio consumer probably has the highest monthly consumption of voice and data in the industry, consuming:

9.7 GB data +

716 minutes voice calls +

13.8 hours of video.

M. Ambani claimed that JIO had an industry-leading Average Revenue Per User (ARPU) of ₹ 137 per month on a diversified subscriber base.





PROFITABLE

"Equally important, Jio turned profitable in the very first year of operations. Jio earned a net profit of ₹ 723 crore on a turnover of ₹ 23,714 crore in its first year of commercial operations," he stated.

Sceptics point out that the profitability has been achieved based on innovative accounting.

 9.7 GB data

 716 Minutes Voice Calls

 13.8 Hours Of Video

 ₹ 137 Monthly ARPU

 186.6 M Subscribers

JIO Consumers: Monthly Consumption


EXCLUSIVE CONTENT

Despite its low price, the JIO service offered several unique extras for its consumers, such as more than 500 live streamed SD & HD channels, several hundred magazines, etc.

Exclusive video content included Pyongyang 2018 Olympic Winter Games, and Jio Cricket Play Along during the IPL matches.

Jio has forged partnerships with the likes of Balaji Telefilms & Eros International. JIO also bought out music streaming service 'Saavn' to bring a huge repertoire of Indian and international music to JIO users.


LOOKING AHEAD

In the year ahead, JIO is expected to roll out Wireline broadband at 100 MBps, delivering Broadband and IPTV via Fibre-To-The-Home (FTTH). Test marketing has already been on for more than 6 months, in select areas.

The test service is being offered free till commercial launch. While there has no price announced, press reports speculate that the FTTH IPTV + Broadband service will be offered around ₹ 1,000 per month.

An announcement for the commercial roll-out of its FTTH Broadband + IPTV delivery of 500+ TV channels is likely to be announced either at the AGM in early July, or before the end of calendar year 2018.

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