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May 2018


India & China Will Have 50% Of Global Pay TV Subs By 2023

India and China will together provide half the world's pay TV subscribers by 2023, according to a new global report by London-based Digital TV Research.

It forecasts 95 million additional pay TV subscribers will get added between 2017 and 2023 to take the global total to 1.10 billion.

CHINA: 30%

China will account for a third of the world's pay TV subscribers with 375 million expected by end 2023.


India will bring in another 16% or 180 million pay TV subscribers by 2023, according to the Digital TV Research report.


Based on forecasts for 138 countries, the number of pay TV subscribers passed 1 billion in 2017.


DTH will add 31 million new subs. Pay DTT (digital Terrestrial transmission) will add another 10 million.

IPTV Will Overtake DTH In 2018


The Global Pay TV Subscriber Forecasts that IPTV would win most of the additional subscribers, or 81 million. IPTV will overtake pay DTH subs in 2018. Some operators, such as Telefonica in Spain, are encouraging subscribers to convert to IPTV from other platforms. IPTV/broadband subs are more lucrative than satellite TV ones.


Digital cable TV will add the most - 61 million subs between 2017 and 2023.

End 2017 here were 80 million analog Cable TV subscribers. Over the next 5 years, analog cable TV will lose 88 million subs, which is more than what Digital Cable will gain. Hence many analog cable subs will shift to DTH or pay DTT.

Analog & Digital Cable TV will still maintain the largest market share globally, with 525 million cable TV subs by 2023.

Pay Cable Will Retain 525 Million Subs


Simon Murray, principal analyst at Digital TV Research, said "It's no secret that pay TV subscriber numbers are falling in North America. We forecast 92 million pay TV subs in the region by 2023; down by 20 million from 112 million in the peak year of 2012."

In Latin America, less than 5 million additional pay TV subscribers are expected between 2017 and 2023, bringing its total to almost 76 million.

Eastern Europe will lose 2.4 million subscribers between 2017 and 2023, down 2.9% to 79 million. This is more to do with poor economic conditions than cordcutting.

Western Europe will gain 3 million (2.6%) subscribers between 2017 and 2023, taking its total to 106 million.

Sub-Saharan Africa will climb by 74% between 2017 and 2023 to 41 million pay TV subscribers.

In the Middle East and North Africa, the number of pay TV homes are expected to increase by 4.5 million between 2017 and 2023 to 21 million.

The Asia Pacific pay TV sector is vibrant with subscribers likely to rise by 78 million over the next five years to 686 million.