Scatmag.com

March 2020

DISNEY+ LAUNCH IN INDIA


Disney is all set to launch Disney Plus, the streaming service in India from March 29, on the Hotstar platform that Disney acquired from Fox. The India operations will include two 2 tiers of service and be launched on March 29 with the start of the massively popular IPL cricket tournament, which Hotstar screens. Disney had acquired Star TV earlier last year.


HOTSTAR REBRANDED

“We will be rebranding our existing Hotstar VIP and Premium subscription tiers to Disney Plus Hotstar. We see this as a great opportunity to use the proven platform of Hotstar to launch the new Disney Plus service in one of the most populous countries and fastestgrowing economies in the world,” said Bob Iger, CEO of Disney.

Hotstar was launched in early 2015 and is a leading OTT platform in India. Hotstar offers multiple levels of service, ranging from an ad-supported basic tier to a $14 per month package with content from HBO, ABC and Showtime. It claims 100 million weekly active users and 300 million monthly active users.





GLOBAL LAUNCH

Disney Plus launched in the U.S., Canada, and the Netherlands, Australia, New Zealand, and Puerto Rico in November 2019. The service will launch on 24th March in markets across Western Europe – including the UK, Ireland, France, Germany, Italy, Spain, Austria and Switzerland. In Western Europe markets, including Belgium, the Nordics, and Portugal, the service will be launched in summer 2020.

Hotstar has also set up an office in Tsinghua Science Park in Beijing, China and hired more than 60 engineers and researchers to expand its tech infrastructure to service more future users. Disney is working as per a gameplan and has a global strategy and an India strategy in place. This will definitely result in a good growth in India for Disney. n