Scatmag.com

November 2019

1 BILLION BROADBAND SUBS IN 2019


BROADBAND

"High-speed broadband penetration, along with the availability of multiple streaming services, is driving the declining Pay-TV trend. Increasing broadband penetration is, in fact, accelerating the adoption of online video services across different regions. According to ABI Research's market data, the fixed broadband market is expected to exceed 1 billion subscribers at the end of 2019 with fiber-optic broadband access representing more than half of the total subscriber base," notes industry analyst Khin Sandi Lynn of ABI Research.


LOWER COST LIVE STREAMING

In an attempt to meet the streaming demand, not only Pay TV channels, but also Pay-TV like DTH & Cable TV platforms are turning OTT aggregators & offering Pay TV channels via OTT.

US DTH platforms are switching to delivery via Android STBs, that deliver the same TV channels live, using the home's broadband network.

Delivery of DTH signals via broadband does not require installation of an on-roof antenna. It also avoids line-ofsight problems usual to DTH.



CABLE & DTH

Despite widespread cord-cutting & the OTT challenge, global market advisory firm ABI Research predicts there will be 1.1 billion Cable & DTH subscribers by 2024.

"The impact of OTT on the Pay-TV market varies from region to region depending on the price points, content choices, and stability of video delivery across different platforms. Despite the increase in home broadband adoption rates, traditional Pay-TV services will remain dominant in emerging markets."



USA WORST HIT

Traditional Pay-TV services in North America are affected mainly by the competition of video streaming services. Increasing numbers of consumers are switching from Cable & DTH Pay-TV services to lower-cost video streaming. In the first quarter of 2019, cable, DTH, and IPTV services in the region have lost more than 1.2 million subscribers.


PREDICTING DEMAND

"In addition to investment in content and advanced STBs, investment in efficient analytics solutions are important for customer retention. Analytics solutions based on Artificial Intelligence (AI) and machine learning algorithms can provide comprehensive insights on content consumption, prediction of churn, etc., which is valuable for content recommendation, improving user interface, and proposing best-fit packages to customers to prevent or reduce subscriber loss," concludes Lynn of ABI Research. n