This month, the curtain falls on Analog Cable TV, in India. The entire country is to shift to digital CATV from April. Can this genuinely be achieved? It has taken more than 3 years, to install 70 million Cable TV STBs, to date. Compulsory digitisation in DAS..........
Rs. 1,300 CR ADS AT IPL 2017
Sony Pictures Networks India (SPNI) has targeted an advertising revenue of Rs. 1,300 crore from the 2017 Indian Premier League (IPL), which commences on April 5.
SPNI president Rohit Gupta told the press, "We are looking at a 10 to 12% revenue growth. We should touch Rs. 1,300 crore. IPL has become a very big property."
Vodafone, Amazon & Vivo have signed up as copresenting sponsors. Associate sponsors include Ceat Tyres, Yamaha Motors & Vimal Paan Masala. Polycab is also reportedly planning to join in.
The IPL will be held next fiscal, and the effects of demonetisation are easing off, so IPL 2017 revenues may not be hit, according to observers.
TV ad spend growth this year is likely to fall to 8% this year, compared to 10% last year, according to media agency GroupM's recent forecast report that TV broadcasting advertising expenditure will be Rs. 27,378 crore in 2017.In comparison, total advertising expenditure in India is expected to grow at 10% to touch Rs. 61,204 crore in 2017.
In terms of media mix, TV's share of total ad expenditure is likely to fall to 44.7% of total expenditure in 2017 from 45.5% in 2016.
AD GROWTH CHANNELS
GroupM CEO South Asia CVL Srinivas has opined that sports, FTA & HD channels will garner increased ad shares. "This year we expect sports to continue to do well. We expect HD to do well. We are seeing a lot of growth in HD although it's a very small base. We also expect some FTA channels to do well considering the reach and the value proposition that they deliver," according to Srinivas. n