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March 2019

INTERNATIONAL BROADBAND CONSUMPTION

Broadband usage in Europe & USA continued to accelerate at similar paces throughout 2018, according to broadband industry analytics and technology solutions provider OpenVault.

Importantly, the statistics indicate that broadband consumption is growing across service providers' entire subscriber bases, rather than only among heavy users.



AVERAGE USAGE

Overall average usage increased 33.3%.

In Europe, average usage for all households was 168.2GB/HH in 2018, up from 126.2GB/HH at YE 2017.

In the USA, during 2018, average usage was 268.7GB/HH vs. 201.6GB/HH at year end 2017.







HEAVY USAGE

The report defines 'Power Users' as those homes consuming 1TB or more per month.

The percentage of European power users more than doubled, from 0.3% in 2017 to 0.7% in 2018.

In the USA, power users rose from 2.11% to 4.12%.

FLAT RATE USERS

OpenVault's 2018 data also shows that Average Usage for households with flat-rate pricing was 282.1GB/ HH, over 9% more than the 258.2GB/HH average usage for households on usage-based billing (UBB) plans.

4.82% of flat-rate (non-UBB) households exceeded 1TB of usage per month. n