March 2013

4 ENGLISH MUSIC CHANNELS LAUNCHED

Cira Media has launched 4 English music TV channels for Indian Audiences.

The move is surprising in a Bollywood music crazed country where even the iconic MTV Music channel had to shift to Hindi music and then turn into a non-music channel.

Cira Media founderpromoter Pallav Nagar remains optimistic, based on the fact that the internet is providing youth an exposure to international music and trends and India is attracting bands to come and present live shows.

The 4 new music channels, each are focused to different genres of international music.

CLUBBING TV

Clubbing TV is India's first 24/7 TV channel exclusively dedicated to electronic music, DJ & club culture.

Clubbing TV offers Music Videos, Club Reports from the hottest clubs and dance floors worldwide, Interviews with the best international DJs plus Exclusive Video Shows. It runs exclusive quality electronic music content from artists and labels all around the globe. It is the official media partner of the biggest electro festivals such as Amsterdam Dance Event, Juicy Beach Miami, MN2S parties, International Music Summit in Ibiza, Barcelona Summer Week and many more.

JUKE BOX

Juke Box offers contemporary hits and the best from the last 40 years, the greatest international acts and the most popular European Artists.

Pop artists of the 70's, through the stars of the 80's and 90's, it plays classics and up-todate hits: From The Rolling Stones to Robbie Williams, from Eminem to The Black Eyed Peas- from Tina Turner to Lady Gaga.

ROCK TV

ROCK TV is a channel is dedicated to rock music. Rock and metal, alternative and indie, goth and punk, from AC / DC to U2, from Nirvana to Rammstein and the Arctic Monkeys - ROCK TV plays it all.

DANCETRIPPIN

Dancetrippin is dance music TV channel that delivers exclusive footage from the hottest DJs at the best outdoor music events around the world.

Its main format 'DanceTrippin episodes' are live recorded DJ sessions straight from the DJ's mixer, presenting real time synced video from many cameras, both strategically placed and freely roaming the party. The audience gets a close view of the DJs like Armin Van Buuren, Carl Cox, Roger Sanchez, Groove Armada, Fedde Le Grand and many more as they mix, cut and scratch to the beat.

Cira Media has appointed Aidem for its media sales.

Aidem Ventures director Vikas Khanchandani said, "As digitisation progresses and more channels are launched, the Aidem sales model makes sense for even more broadcasters. The association will help Cira Media efficiently and effectively leverage our robust media sales revenue management, while they focus on delivering premium international as well as localised content across the channels."

INTERNET CHANNELS

None of these 4 channels are downlinked from satellite. Hence they do not have any downlink clearance. The 4 channels are being supplied via the internet to cable TV Headends countrywide, to be incorporated as local cable channels by each individual headend. The direct consequence of this is that each local headend is responsible for the content of the channel and, at least technically, can be taken to task if the government deems any of the content objectionable.

The move to deliver the channels through the internet rather than through satellite results in a significant saving in the transponder costs. Presumably the amount saved will go towards carriage fees. n