Scatmag.com

September 2019

FLIPKART LAUNCHES VIDEO STREAMING SERVICE


Walmart-owned e-commerce platform Flipkart has launched its video streaming service. Flipkart Video has been rolled out on the platform's Android app and will soon be available as an iOS app also.



THE SERVICE

The video service features movies and shows from other OTT players like Viu, TVF, Arre, Dice Media, and Viacom18's Voot.

Unlike Amazon Prime Video, Flipkart Video service is free for all users.

Users can get started with the video service by picking a minimum of three videos. Based on the preferences, the video service presents a curated list of movies and TV shows.


Flipkart Promises 'Free, Curated & Personalised' Content







OUTSIDE CONTENT

Initially, Flipkart will not produce its own shows and content. All content will be sourced from third-party OTT platforms. "Our video content offering is focused on 3 primary aspects, keeping in mind our understanding of the market: Free, Curated & Personalised. We believe that our customers should not pay extra for premium content," Flipkart had said in a statement.


CROWDED MARKET

The Indian OTT industry has seen a flood of OTT players. More than 80% Indian OTT viewers only consume free OTT.

According to a BCG report, the Indian OTT market has the potential to touch $5 billion in revenue by 2023. Both - ad-supported & consumer pay models will co-exist. n