Scatmag.com

August 2019

INDIAN OTT SNAPSHOT



According to Counterpoint Research's "India OTT Video Content Market Consumer Survey":


  • 89% Of Indian OTT Viewers Are Less Than 35 Years Old.
  • 79% Of OTT Viewers Are Male
  • Salaried Employees Were The Largest Consumers, Followed By Students, Business Owners & Housewives
  • 66% OTT Users Do Not Pay For Their OTT
  • Top 5 Metro Cities Account For 55% Of The Total OTT Users
  • Tier I Cities Account For Another 36% Of Users.





  • The Top Indian OTT Platforms Are
  1. Hotstar
  2. Amazon Prime Video
  3. SonyLIV
  4. Netflix
  5. Voot
  6. ZEE5
  7. ALTBalaji
  8. ErosNow
  • Most Preferred Languages: Hindi & English. Telugu Followed By Punjabi, Bengali, Marathi & Tamil Were The Most Popular Regional Languages.
  • Action & Comedy Are The Most Preferred Genres. n