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November 2017

DISNEY LAUNCHES HD CHANNEL


On 29th October 2017, Disney launched its first HD channel in India - Disney International HD.


HINDI MUSIC SHUT DOWN

Disney International HD will operate on the license used by its Hindi music channel 'Bindass Play.' Clearance to steer the license from Bindass Play to Disney International HD was received in September.

"This is to inform the consumers that effective October 29, 2017 (00:00 hours) the feed of the channel named Bindass Play shall be replaced with a high-definition feed under the name Disney International HD pursuant to the approval dated 1 September 2017 from the Ministry of Information & Broadcasting," the company said in a public notice.






BINDASS CONTENT SHUFFLED

Bindass Play's music content has been shifted to the Bindass youth channel which will now carry 4 hours of fiction and 13 hours of music content.

Incidentally, Bindass Play was launched in October 2014 as a music channel after shutting down Bollywood entertainment channel UTV Stars.


HD PAY CHANNEL

Disney has clarified that its new HD channel will be a pay channel from day one.

"Disney International HD shall be available for viewing purposes via an HD Integrated Receiver Decoder box/set-top box only. Please note that Disney International HD shall not be available from the said date in the absence of requisite infrastructure and/or in the event your operator does not subscribe for Disney International HD."


8 CHANNEL BOUQUET

Disney Broadcasting India owns and operates 8 TV channels including Disney Channel, Hungama, Disney XD and Disney Junior in the kids' space, UTV Movies and UTV Action in the Hindi movie space, Bindass in the youth space, and now Disney International HD to provide international content in HD.

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