Scatmag.com

February 2020

STAR TO LAUNCH 4 NEW CHANNELS



Star India has declared plans to launch 4 new pay channels in February & March 2020.

It will also rebrand its Hindi movie channel Movies OK to Star Gold 2.


STAR SPORTS-3 HD

Due to its extensive cricket broadcast rights, Star India already runs a plethora of sports channels - Star Sports 1, Star Sports 2, Star Sports 3, Star Sports Select 1, Star Sports Select 2, Star Sports First, Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, Star Sports 1 Bangla, Star Sports 1 Marathi.

Star Sports-3 HD will be added on February 1, priced at ` 5 per month.





VIJAY MUSIC

Vijay Music will be a Tamil music channel. It will be Star India's third channel in Tamil. Star The already operates Vijay TV & Vijay Super, in Tamil.

Vijay Music will be available only as a Standard definition channel from 1st February 2020, at a token price of ` 1 per month, so that it can be clubbed with Star's other popular Pay Channels, in a bouquet.

As a Tamil music channel, it will compete with Raj Musix, Sun Music & Jaya MAX.



STAR MOVIES SELECT

Star already operated Star Movies Select HD. The new channel will be the Standard Definition offering of the HD channel.

STAR Movies Select is positioned as a premium Hindi movie channel. It will be priced at ` 2 per month and will launch on February 1.


MOVIES OK REBRANDED

Star is rebranding Movies OK to Star Gold 2, from 1st February 2020.

The rebranding will see the end of the OK branded channels. Life OK has already rebranded to Star Bharat.

Star Gold 2 will be available in both - SD & HD options.

The SD version is priced at ` 2 per month.

Star Gold 2 HD will be priced at ` 5 per month.


DISNEY CHANNEL HD

Star India has been bought over by Disney, and a new premium children's channel - Disney Channel HD will be rolled out on 1 March 2020. It will be priced around ` 12 per month, the maximum permitted customer price, for any channel to be included in a bouquet. n