Scatmag.com

September 2018

SUN TV TO LAUNCH REGIONAL GECS



Sun TV Network is focusing on growth through new youth-oriented GEC channels in existing & new markets.


TELUGU & TAMIL

Sun TV will launch new General Entertainment Channels (GEC) in Tamil & Telugu by September, the company's top management has revealed during a conference call with analysts.

In Q1 FY19, ad revenues from Kannada, Malayalam and Telugu genres grew by 57%, 37%, & 20% respectively.


BENGALI GEC

Sun TV will also expand its markets to new regional territories.

A Bengali GEC is slated to launch in second half of FY19.

The channel will have original content rather than dubbed content. It hopes to achieve 10-12% viewership in 2 years & a financial break even in 2 to 3 years.


MARATHI GEC

Also, on the horizon is a launch of a Marathi GEC in FY20.






SUN LIFE REPOSITIONED

Sun Life - the oldies movie & music channel, is be relaunched as a youth GEC, by Divali.


FINANCIALS

SUN TV's Q1 FY19 revenues consisted of:

Indian Premier League ............ ₹ 382 crore

Advertising ............................. ₹ 362 crore

DTH Subscriptions ................. ₹ 212 crore

CATV Subscriptions ............... ₹ 100 crore

Internat. Subs ............................ ₹ 43 crore

Broadcasting ............................. ₹ 20 crore

The increase of ₹ 40 crore in Q1 subscription revenue was led mainly by an increase in subscriber base. DTH subscriptions grew by ₹ 37 crore.

Cable TV subscriptions increased by only ₹ 4 crore. The management said that the digitisation momentum remains robust in Tamil Nadu and is expected to conclude by Q4FY19. Incrementally, 8 million TV homes in Tamil Nadu are yet to get digitised. AP also has a few analog subscribers.


HUGE SALARY FOR MARAN

With a ₹ 2,200 crore cash balance in June 2018, the management plans to step up its pay-out ratio.

The remuneration for the chairman and joint MD for FY19 has been capped at ₹ 175 crore. n