Scatmag.com

April 2017

OPPO DISPLACES STAR FOR BCCI RIGHTS


After Sahara & Star, Its Now Oppo!


Oppo Mobiles India, the Chinese mobile phone manufacturer has bagged the contract by bidding Rs. 1,079 Crores to the BCCI for the Team India sponsorship.

Oppo out bid its own group company Vivo who offered Rs. 768 Crores for the same rights.

BCCI CEO Rahul Johri confirmed, "Oppo put in a record bid of Rs. 1,079 crore for 5 years. This is almost 5 times the previous bid [Star India's]. The secondhighest bid was from Vivo, which was 768 crores."



Oppo will pay Rs. 4.17 crore per bilateral game & Rs. 1.51 crore per ICC game.

Oppo's is the highest bid ever for Team India sponsorship, surpassing Sahara's estimated Rs. 700-crore deal for 12-year sponsorship. Star India, Team India's current sponsor for the last 3 years, had paid around Rs. 203 crore or Rs. 1.92 crore per bilateral match and Rs. 61 lakh per ICC match. Star's contract ends on 31 March 2017.

BCCI had set Rs. 2.2 crore as the base price for bilateral matches and Rs. 70 lakh for ICC matches. The base price worked out to Rs. 538 crore. Nine companies: Oppo, Vivo, Star, PayTm, Hero, GroupM, DNA and DBS Bank, bought the tender but only Vivo & Oppo placed their bids.






PUBLICITY

Effective April 1, Oppo's logo will figure on the jerseys of the senior, junior and women's BCCI cricket teams and training gear.

The 5-year rights period continues until 31 March 2022. This period will see Team India play 14 home series and 20 overseas series, including the ICC Champions Trophy, ICC Cricket World Cup and the World T20 events. Team India is expected to play 259 matches, which include 222 bilateral games and 37 ICC-tournament games. n