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January 2018

KERALA CABLE OPS TO LAUNCH SAT TV CHANNELS

KCCL Plans To Spend ₹ 100 Crores To Launch 3 Channels

KCCL & COA

Kerala Communications Cable Ltd (KCCL) is an initiative of independent Cable TV Operators in Kerala, under the guidance of Cable Operators Association (COA).

COA is an umbrella union of more than 4,000 Local Cable Operators (LCOs) all over Kerala. Its main objective is to develop Cable TV Industry of Kerala by means of building wider networks, upgrading technology, finding new avenues of activity etc apart from addressing various issues and challenges before the industry for and on behalf of its members.

KCCL has already made a cumulative investment of ₹ 500 Crore in Cable TV industry in the form of equipment, networking, studios and other infrastructure. It has a consolidated annual turnover of ₹ 250 Crores.


SAT TV CHANNELS

KCCL has declared ambitious plans to launch Satellite TV channels in Malayalam.

The bigger plan is to launch 1 channel each for GEC, News & Education, within the next 2 years.






NEW CHANNEL

KCCL received the uplink licence for Kerala Vision in December 2016.

KCBL has already commenced test transmissions of its new channel 'Kerala Vision'. Plans are to commercially launch the Free-To-Air channel by end March 2018.

Kerala Vision is a Free-To-Air, MPEG-4, downlinked from Intelsat-17 located at 66 deg East.


KERALA VISION DIGITAL DOWNLINK
Satellite Intelsat-17 @ 66 deg E.
Frequency 3980 V
Symbol Rate 7200
FEC 3/5
Encryption MPEG-4, FTA


MIXED CONTENT

Shaji Mathews explained to the press that the new Malayalam channel will contain a mix of GEC content, News Bulletins & movies to attract the largest viewership.

"The content on Kerala Vision will be of highquality with a focus on art, family values and tradition. The current crop of GECs emphasise more on glamour and fashion," said Mathews.


CARRIAGE

Given KCCL's extensive network & over 2.5 million Cable TV homes in Kerala, it will certainly reach a majority of homes in the state.

However, the channel is also seeking carriage outside Kerala, to reach the significant number of Malayalam speaking audiences in North Indian states, Maharashtra, Karnataka and Gujarat. KCCL / KCBL will tie up with Cable networks all India, to ensure wide carriage.



FUTURE VISION

A year after the Kerala Vision is formally launched, KCBL plans to launch 2 additional channels - a dedicated education channel & a separate News channel. The news channel may be well timed for the 2019 national elections. The broadcast business will help diversify KCCL's revenues beyond just Cable TV distribution, which can be adversely affected by the whims & fancies of broadcasters. n