March 2017


Pay Channel Continue To Harass Subscribers With Excessive Ads. The Courts Are Too Busy To Review, For Years.

Indian Pay TV channels continue to 'cock a snook' at the TRAI's 12 minutes per clock hour of ads.

The Cable Act restricts all TV channels from carrying more than 10 minutes of paid ads + 2 minutes of in channel promotions per hour.

TRAI has restricted the ad time to 12 minutes per clock hour, only for Pay channels, while FTA channels have no such ad time restrictions.


In its most recent report on the matter for the period 27 June to 25 September 2016, the TRAI found 127 Pay channels to be airing more than 12 minutes of ads on an average per hour during 7 pm to 10 pm.

The offending Pay channels include:

♣ 127 Non-News Channels

♣ 23 News Channels

B4U Movies Carried 25.79 Minutes Ads Per Hour!


Excessive ads are carried on all Genres of Pay Channels.

Practically all leading GEC channels have carried excessive ads. SAB from the Sony stable tops the list at 15.98 minutes of ads for every hour, followed by Star Plus, Colors and Zee TV in that order.

12 Hindi movie channels each carried an average of 15.16 minutes of ads per hour. B4U Movies carried an outrageous 25.79 minutes per hour!

Even HD channels defaulted, with Star Plus HD & Life OK HD and Colors HD leading the pack.

22 channels from the Sun TV Network defaulted with an average of 15.25 minutes of ads each.

30 other regional channels also defaulted.

9 English GEC & Movie channels defaulted with Sony PIX leading the group.


Several years ago, the News Broadcasters Association (NBA) had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on TV channels.

The matter has been in court ever since, without a verdict. The Delhi High Court in early January this year adjourned the hearing once again, this time to 20 April 2017, as the concerned bench did not sit. Earlier, on 29 September 2016, the matter was put off as the bench headed by Chief Justice G Rohini did not have time to hear the matter in view of part-heard cases. n