Scatmag.com

January 2017

CHANGHONG STBS - MAKE IN INDIA

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In December 2016, at a glittering function in Mumbai, Sichuan Changhong Electric Co., Ltd. declared that it had established its India operations. Changhong STBs will now be available locally, in Rupees with full benefits to its customers, under the Modi Government's 'Make In India' initiative. Indicative of the importance of its India operations, the function was attended by Mr. Dexuan Guo, Chairman & General Manager as well as Richard Cheng Li, Managing Director, Sichuan Changhong Network Technologies Co., Ltd. along with Martin Jiang - MD and CEO, Changhong Electric India Pvt. Ltd.


Saimaa Technologies LLP is an Indian company, with Changhong as its technology partner. Saimaa has a strategic alliance with Changhong for manufacture and supply of STBs to the Indian market.

Explaining the benefits of this alliance, Suraj Katara- Partner, Saimaa Technologies told SCaT "The alliance will provide Changhong STBs at very attractive prices to Indian customers. Delivery times will be significantly reduced. Indian customers will also receive the benefit of local billing in INR.”

"With its several decades of close interactions in the Indian market, Saimaa fully understands the needs and priorities of Indian customers. These will be addressed with a full range of Changhong STBs and broadband products specially made in India to exacting international standards", added Suraj Katara.



INDIAN PERSONNEL

Speaking at the function, Richard Li outlined plans to manufacture Changhong's STBs and Broadband products in India. Explaining Changhong's focus to localise operations, Li confirmed that its Indian operations have already employed Indian personnel. Two Indian engineers have also been sent to Changhong's headquarters in China for training.

"Manufacturing is a technology intensive activity. We are taking Indians and training them in China to make them experts" said Dexuan Guo - Chairman & GM, Changhong. Explaining his company's philosophy he said "Quality is very important and multi-cultural cooperation is essential."





SAIMAA

"It is important to have partners that we trust. Saimaa is a very professional company with extensive expertise in digital, IP, Broadband and STB technologies," said Guo introducing Saimaa Technologies LLP with whom Changhong will be working to serve the Indian market.


FOCUS ON QUALITY

Emphasizing quality, Richard Cheng Li, Managing Director, Changhong said "India appears very price sensitive but there is a strong demand for better quality. China was in the same situation 10 years ago, & quickly realised the importance of quality products which ultimately save cost and improve goodwill."


STB MARKET

Compulsory digitisation has almost concluded but there will still be a very significant market for STBs, explained Shaji Mathews - COO, GTPL Hathway Pvt. Ltd. He praised Changhong for always maintaining deadlines and commitments. Mathews projected the Indian high end STB market to grow significantly with atleast 10% annually upgrading to HD STBs and another 10% for Hybrid STBs.

Sanjay Jain - CTO, Den Networks appreciated the excellent technical & customisation support received from Changhong.


20 M STBS

Martin Jiang- MD and CEO, Changhong Electric India Pvt. Ltd. arrived from Changhong in 2007. To date, the company has sold more than 20 million STBs, justifying its push for local manufacture. n