Scatmag.com

September 2018

JIO FTTH DISAPPOINTS


On 15th August, The Much Awaited JIO FTTH Launch Did Not Materialise.

Declared at the 2018 AGM of Reliance Industries Ltd, the FTTH (Fibre-To-The-Home) service was branded 'Jio GigaFiber' and a roll out promised in 1,100 cities; with registrations starting from August 15.

Consumers assumed that when registrations are being accepted, full details of the service and its various options and plan prices would also be declared, to enable an informed decision.

At the AGM, RIL Chairman Mukesh Ambani had said that Jio GigaFiber will deliver speeds up to 1 Gbps via its Jio Giga Router & the Jio GigaTV STB will allow users to make video calls to other GigaTV devices or mobile connections across any network in the country.

With Jio GigaFiber, a number of facilities such as Ultra HD entertainment on TV, voiceactivated virtual assistant, multiparty video conferencing, virtual reality gaming and shopping and smart home solutions will be available for the subscribers. Further, users will also be able to connect VR headsets with their Jio GigaFiber network and have a view of 360-degree content in 4K resolution, Ambani promised shareholders.

Registrations for Jio GigaFiber were to commence from August 15 via the MyJio app and Jio.com.


NOTHING DELIVERED

On 15 August, JIO simple asked potential customers to provide their contact details, so that the company could explore providing them High Speed broadband in their area, via Fibre.

No subscription plans were declared.

No broadband speed options were declared

No Pay TV delivery was even mentioned

Consumers Were not even assured JIO's service in their area





CONSUMERS DISAPPOINTED

After weeks of high pitched speculation of how JIO would rampage the broadband delivery business, JIO's 15th August 2018 announcement was a significant disappointment to consumers.

The mid-August announcement - or lack of - simply extended the test marketing schedule of JIO's proposed FTTH service.


PHISHING WEBSITES TOO

After 15th August, several phishing websites seized the opportunity, to lure consumers to provide their mobile numbers, postal & e-mail addresses, to register for JIO's proposed FTTH service.

(Phishing is the fraudulent attempt to obtain sensitive information, often for malicious reasons, by disguising as a trustworthy entity in an electronic communication -Ed.)



WHAT NEXT?

There is little doubt that Jio GigaFibre will ultimately launch. However, on August 15, the company just did not seem to be ready with a package for potential consumers.

Registration for an unknown service, at an unknown price can at best be described as 'exploratory'.


Broadband Networks Must Now Deliver

Minimum 100 Mbps Speed

Typical 100 GB+ Per Month Download Per Consumer

(Users who want slower speeds or lower downloads will migrate to 4G mobile delivery)



MORE TIME TO UPGRADE

Cable TV networks / VNOs already delivering broadband and those planning to get into the business, now have some more time to build and upgrade their systems.

The writing on the wall is clear - wire (Fibre or copper) broadband networks will have to deliver speeds of at least 100 Mbps and be prepared for each consumer downloading at least 100 GB per month, to be able to retain & grow their business.

Consumers / users who want slower speeds or lower downloads will migrate to 4G mobile delivery.

This will have to be the minimum specification for all future broadband roll-outs. n