January 2017


No Cash ? Watch The Govt's 'DigiShala' TV Channel For Instructions On Cashless Payments!

In another step to push digital transactions, the Ministry of Electronics & Information Technology (MeitY) has launched the 'DigiShala' FTA channel on FreeDish. "DigiShala will enable and empower every citizen of the country, especially farmers, students, dalits and women in rural areas, to learn the usefulness and benefits of digital payment in our everyday life," Ravi Shankar Prasad, the MeitY minister told reporters when inaugurating the channel.

Prasad said as digital payments increased, the tax base of the nation will increase. "It will make the whole nation honest, as tax will be paid and the country's GDP will go up," he added.


The channel transmits 24x7 but currently contains only 3 to 4 hours of content, which is replayed.

DigiShala is managed by Doordarshan, but no separate budget has been allocated for it.

The channel plans to carry videos produced by various departments, such as the rural development ministry or NITI Aayog, explaining & promoting digital payments.

On DigiShala, citizens are informed & educated about various digital payment options through step by step demos of digital payments using UPI, USSD, Aadhaar-enabled payment systems, e-wallets and cards.


DigiShala is downlinked from the GSAT-15 satellite located at 93.5 deg East. Details are included in Table-1.


'DigiShala' is a Free-To-Air satellite channel, available on Doordarshan's FreeDish Ku Band DTH service. It is not available on the C Band. Carriage of DigiShala is not compulsory for Cable TV and DTH platforms, but they are welcome to carry it.

DishTV has included it in its Basic bouquet of channels, along with other mandatory DD channels. n