August 2017


Sony Pictures Networks India (SPN) has consolidated its sports channels to include the Ten Sports channels it bought from Zee's TEN Sports for US$ 385 million (` 2,500 Crores). 2 news sports channels (Sony Ten 2 HD and Sony Ten 3 HD) have also been launched, and cricket icon Sachin Tendulkar has been roped in as brand ambassador.

Sony now offers 11 Sports channels, as summarised in the table.

Rajesh Kaul, president, Sports and Distribution, SPN, said, "We are in a unique position with over 11,000 hours of live content this year across cricket, football, tennis, fight sports and other sports. This has given us the opportunity to create channel destinations for different sports. Each of our 11 channels will project a distinct content line-up from our portfolio of domestic and national sporting properties."


"Currently, we are among the largest sports broadcasters in the Indian subcontinent," said NP Singh, CEO, SPN.

Kaul also pointed out that from January to July 2017, the SPN sports channels enjoyed a combined viewership share of 55%, whereas rival Star Sports network had 35%. The remaining 10% was with other sports channels including Neo and DSPORT. n