Scatmag.com

November 2018

DTH GROWTH SLUMPS


According to TRAI's data, the growth in DTH subscribers during Jan to June 2018 has been the worst in the past 5.5 years! The regulator's data simply reports figures submitted to it by DTH platforms, without any verification process.

The active subscriber base of private sector DTH platforms grew 11.9% in 2016 & 7.83% in 2017.

That growth has slowed down and for Jan to March 2018, there was a loss of 30,000 net, active DTH subscribers. The situation has improved, with an addition of 1.84 million active DTH subscribers, between April and June 2018, a growth of 2.7%.

Dish TV India added 301,000 subscribers in Q1 FY19. Airtel Digital TV had added a whopping 479,000 net subscribers.

Tata Sky and Sun Direct together added 1.06 million net subscribers.

The total net active pay DTH subscriber base has jumped 2.72% to 69.37 million from 67.53 million in the trailing quarter.







MARKET SHARES

T h e Indian DTH market is consolidating. Dish TV & Videocon d2h have merged, to create the country's largest DTH platform.

Reliance DTH had almost folded up, and has been sold and rebranded 'Independent TV.' The new company has a meagre 2% market share.

In terms of market share, Dish TV declined 1% to 42% from March to June 2018.

Sun Direct's share increased 1% to 11% from 10% in the previous quarter.

Market shares of Tata Sky (25%), Airtel Digital TV (21%) remained unchanged.

Sun Direct remains a platform focused primarily on the Southern market.

The main contest will remain between Airtel & TataSky for the number 2 position.


FREEDISH

Lest we forget, Doordarshan's FreeDish DTH service probably has the largest number of subscribers.

Since its a free platform, no accurate estimate is possible.

The KPMGFICCI Indian Media and Entertainment Industry Report 2017 22 million FreeDish subscribers in 2016.

FreeDish has probably lost ground since, given that the platform has not added its channel count, and has not even shuffled private sector channels it carries. n