Scatmag.com

September 2017


EDITOR’S SCATVIEW


FreeDish with its large viewership, is turning into a catalyst for broadcasters to shift from pay to FTA and reduce dependence on their 35% Pay TV subscription revenues. Broadcasters are outbidding each other to pay more than ₹ 7 Crores in annual carriage fees to come onto FreeDish.

Some pay channels are provided FTA on FreeDish, but continue to charge DTH and Cable TV networks. Such discriminatory pricing prima facie appears illegal. DishTV and Videocon d2h have challenged Star Bharat at the TDSAT, demanding compensation for loss of pay revenues. The TDSAT's verdict will have wide ranging implications for the industry.

A similar situation is spilling over on OTT platforms, most of which offer live streamed Pay channels, free. Vertical monopolies could be fostered by Pay broadcasters that may give in-house Pay channels free to their group owned OTT platforms. Most major broadcasters have OTT platforms, including Star India's Hotstar, Zee's - ditto TV, Viacom18's - voot & Sony's SonyLIV. In August, DishTV wrote to the IBF reminding broadcasters that they could be pulled up for cross media violations. The IBF has reportedly called its members to vote on this matter. The situation will almost certainly escalate to the courts.

The SCaT 2017 India Trade Show (World Trade Centre, Cuffe Parade, Mumbai, 12th to 14th October 2017) has 7 exhibition Halls. More than 300 Companies & Brands will exhibit their latest products often with attractive promotional pricing. This year the show focus is on Broadband and Digital Cable TV. For the first time, exhibitors will provide technical & sales presentations at the venue, during the show. Entry is free to all Trade Visitors. SCaT 2017 will be an ideal place for the industry to meet and share views.

It would be a pleasure to meet readers and receive your feedback and suggestions for the magazine

Satellite & Cable TV magazine will also offer attractive subscription packages, exclusively to visitors, during the show. Don't Miss It, Be There!