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Advertising
Code:
The Prasar Bharati Corporation consists of two
wings namely All India Radio and Doordarshan
Commercials were introduced on AIR on Ist November,
1967 and on Doordarshan on Ist January, 1976.
Both
AIR and Doordarshan have served as an effective
instrument for advertisers to publicise their
goods and services. As a public service broadcasting
organisation, AIR and Doordarshan has responsibility
to ensure that the advertisements either in terms
of contents, tone or treatment, do not mislead
the listeners and viewers as well as the consumers
or are not repugnant to good taste.
The
earning of commercial revenue is not the sole
criteria of the Prasar Bharati. Thus the code
has stricter provisions and the main features
of the code are as follows:
(a) Tobacco products including 'Pan Masala' and
liquors are not permitted.
(b)
The goods and services advertised should be in
consonance with the laws of the country enacted
to protect the rights of the consumers.
(c)
The commercial should never project a derogatory
image of women and should not endanger the safety
of children. Programme code: The General Broadcasting
Code which is otherwise called Programme Code
for both AIR and Doordarshan prohibits the following:
(a)
Criticism of friendly contries;
(b)
Attack on religions or communities.
(c)
Anything obscene or defamatory.
(d)
Incitement to violence or anything against maintenance
of law and order.
(e)
Anything amounting to contempt of court.
(f)
Aspersions against the integrity of the President
and Judiciary.
(g)
Anything affecting the integrity of the Nation,
and criticism by name of any person.
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