BROADCASTING CODE FOR AIR & DOORDARSHAN


Advertising Code:
The Prasar Bharati Corporation consists of two wings namely All India Radio and Doordarshan  Commercials were introduced on AIR on Ist November, 1967 and on Doordarshan on Ist January, 1976.

Both AIR and Doordarshan have served as an effective instrument for advertisers to publicise their goods and services. As a public service broadcasting organisation, AIR and Doordarshan has responsibility to ensure that the advertisements either in terms of contents, tone or treatment, do not mislead the listeners and viewers as well as the consumers or are not repugnant to good taste.

The earning of commercial revenue is not the sole criteria of the Prasar Bharati. Thus the code has stricter provisions and the main features of the code are as follows:

(a) Tobacco products including 'Pan Masala' and liquors are not permitted.

(b) The goods and services advertised should be in consonance with the laws of the country enacted to protect the rights of the consumers.

(c) The commercial should never project a derogatory image of women and should not endanger the safety of children. Programme code: The General Broadcasting Code which is otherwise called Programme Code for both AIR and Doordarshan prohibits the following:

(a) Criticism of friendly contries;

(b) Attack on religions or communities.

(c) Anything obscene or defamatory.

(d) Incitement to violence or anything against maintenance of law and order.

(e) Anything amounting to contempt of court.

(f) Aspersions against the integrity of the President and Judiciary.

(g) Anything affecting the integrity of the Nation, and criticism by name of any person.

 

   
         

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