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Objective
The Monopolies and Restrictive Trade Practices
Act, 1969, was enacted to prevent the concentration
of economic power to common detriment, control
of monopolies, prohibition of monopolistic and
restrictive trade practices and matters connected
therewith.
Prevention
of concentration of Economic power Under this
enactment, any undertaking producing one fourth
or more of any type of goods and having assets
of more than Rupees One Crore, is required to
obtain clearance for any scheme of expansion.
Initially, for the purpose of computing the total
goods produced by the undertaking, goods that
were exported were also taken into account. By
an amendment in 1980, those goods, which are exported,
are no longer taken into account while computing
the total goods produced. This was in view of
the objective of the enactment to control such
practices within India.
Monopolistic
trade practices Section 2 (i) of the Act defines
monopolistic trade practice while Section 31 provides
for investigation into such practices by the MRTP
Commission, either on reference by the Central
Government or on receipt of information as to
the carrying on of such activities by any such
undertaking. Monopolistic Trade Practices such
as maintenance of prices and profits at unreasonable
levels, arbitrary price increases, high expenditure
on advertisement and high power salesmanship to
maintain the undertaking in a monopoly situation,
limiting technical detriment to common detriment
or allowing quality of goods to deteriorate, are
some of the situations which would call for investigation
and action under this enactment.
Under
Section 32 of the Act, such monopolistic trade
practices are deemed to be prejudicial to public
interest. Monopolistic trade practices that may
be permitted The Central Government may permit
such practice if satisfied that it is necessary
for defense purposes, to ensure maintenance of
supply of essential goods/services or to give
effect to any terms of an agreement to which the
Central Government is a party.
Restrictive
trade practices Section 2 (o) defines restrictive
trade practices, which may be investigated by
the MRTP Commission under Section 37 of the Act.
Restrictive Trade Practices such as differential
or discriminatory incentive based on quantities,
stipulation in agreement as to the prices that
should be charged on re-sale, territorial restrictions
and restricting terms of guarantee, bumper prize
contests wherein the prices of goods are increased
to cover the cost of prizes, announcing loan facilities
without a guarantor while charging guarantor's
commission, sale of goods for a particular price
and issue of cash memos for a lesser sum, display
of price-lists indicating maximum recommended
rates and absence of indication that a lower price
could be charged thus encouraging consumers to
ask for rebates,
prohibiting
film producers from selling/assigning video rights,
fixing prices and discounts in concert, collusive
tendering, predatory pricing and cutting prices
below cost price, boycott of products of a particular
company by traders, or for obtaining higher commission,
and such other practices would call for investigation
and action under this enactment. Restrictive
trade practices that may be permitted The Act
provides for registration of agreements containing
clauses that are indicated under Section 33 as
a restrictive trade practice. Such practices may
be permitted by the Commission under Section 37,
on such steps taken by the undertaking to ensure
that such practice is not prejudicial to public
interest.
This
however does not apply in case of restrictive
trade practices under Section 2 (o). If any clause
in an agreement is a restrictive trade practice
as defined in Section 2 (o) the same is void and
cannot be permitted. Advantages In cases where
it is proved that any undertaking is about to
carry on any monopolistic, restrictive or unfair
trade practice, which is likely to prejudicially
affect public interest, or the interest of any
trader of consumer, the Commission may restrain
such undertaking from carrying on such activity
by way of Injunction, which includes the power
to grant exparte temporary injunction also.
The
Commission is also empowered to hold investigation
on receipt of a complaint by any trader, consumer
or such affected party. Disadvantages The Monopolies
and Restrictive Trade Practices Commission established
under Section 5 has its central office in Delhi
which makes the remedies available under this
Act, inaccessible to other parts of the country
and also entails delay.
UNFAIR
TRADE PRACTICES UNDER THE MRTP ACT,
1969 An Unfair Method or an unfair deceptive practice
adopted for the purpose of promoting the sale,
use or supply of any goods or for the provision
of any services, is an unfair trade practice under
the Monopolies and Restrictive Trade Practices
Act, 1969.
Unfair
Trade Practices under the Act include, practices
such as making false statements in relation to
the quality, quantity (the statement could either
be oral or in writing or even by visible representation),
sponsorship, uses or benefits of goods, passing
off old goods as new, or giving of warranty/guarantee
which is not based on proper test, making public
representation that purports to be a guarantee
or warranty or a promise to replace or replace
articles if there is no reasonable guarantee that
the warranty/repair or replacement will not be
carried out.
Further
practices such as misleading the public concerning
the prices at which certain goods are to be sold
or giving misleading facts or disparaging the
goods or services of the other person, advertising
the sale or services at a bargain price which
is not intended to be sold at such bargain price,
offering gifts or prices that are fully or partly
covered by the amount charged, sale or supply
of goods knowing fully well that they do not comply
with the standards prescribed, hoarding or destruction
of goods, etc. are also included in the definition
of unfair trade practices.
REMEDY:
Any trade association, consumer or registered
consumers' association aggrieved by such of the
practices mentioned above can seek relief by filing
a complaint before the Monopolies and Restrictive
Trade Practices Commission, which on such complaint
has powers to conduct an inquiry into such practices.
Any consumer can approach the Commission irrespective
of whether such consumer is a member of the consumers'
association or not. The Commission can also conduct
inquiry on the reference of the Central/State
Government, on an application by the Director
General or on its own knowledge or information.
POWERS
OF THE COMMISSION:
The Commission may, on satisfaction that the practice
is an unfair trade practice, direct that such
practice shall be discontinued, and in cases in
which agreements in relation to such practices
are made, the Commission may also direct that
such agreement shall be void or specify the manner
in which it shall be modified. Further the Commission
also has the power to direct that any information
relating to such unfair trade practices shall
be disclosed, issued or published. Where such
party takes such steps to ensure that the trade
practice is no longer prejudicial to public interest,
or the interest of any consumer or consumers generally,
the Commission may permit such party to carry
on such trade. Case Laws on Unfair Trade Practices
The following have been held to be unfair trade
practices:
CONTESTS:
Manufacturer of a cigarette announcing a contest
for married couples, provided one of them was
a smoker, offering prizes which would be given
to three healthy, good looking couples, whose
photographs would be used to advertise that brand
of cigarette, held amounts to unfair trade practice,
as it would give non smokers an impression that
even smokers can be healthy and therefore loss
or injury is implicit from such practice.
[1985
(1) Comp LJ 235 (MRTPC)] Contest to which there
is no restriction on the number of entry forms
that could be sent, on the condition that each
entry form should be accompanied by the cash memo
for having purchased certain tablets (Panjon),
held unfair trade practice and cease and desist
order issued. [(1987) 61 Comp Cas 352 (MRTPC)]
Contest with no restriction on the number of entry
forms that could be sent, on condition that it
should be accompanied by the upper part of two
tooth brush covers and in which the participant
was required to write a sentence on the why his
family used that tooth brush, held unfair trade
practice, as it was organised for promoting the
sales of the tooth brush directly or indirectly
[1991 (2) Comp LJ (MRTPC)], also see 1991 (3)
Comp LJ 181 (MRTPC), 1992 (3) Comp LJ 304 (MRTPC)]
and 1993 (2) Comp LJ 109 (MRTPC). Contest to
promote tours, announcing Maruti 100 as the highest
prize, requiring p[participant to avail of any
of the tours or services for a minimum of Rs.5,000/-
or to deposit the sum as a condition to take part
in the competition, held unfair trade practice
as it was meant for promoting sale/supply of the
services rendered. [1992 (3) Comp LJ 301 (MRTPC)]
LUCKY
DRAWS:
Promoting sales of journals by announcing prizes
to be decided by lots. Held unfair trade practice.
[(1987) 62 Comp Cas 263, p 264 (MRTPC)] Announcing
lucky draw to persons who purchases goods worth
Rs.250/- or more, held unfair trade practice as
it was in the nature of lottery and game of chance.
[1993 (1) Comp LJ 311 (MRTPC)] Announcing lucky
draw scheme and accordingly increasing the price
of bicycles with an intention to partially or
fully finance the prizes offered while giving
consumers an impression that they were being given
for free of cost. [1986 Comp Cas 1036, p 1041]
GIFTS
AND EXCHANGE:
Announcing exchange of old cookers for new and
offering prices by way of lucky draw, whose price
was fully or partially covered by the overall
price of the cooker and resale price maintained
by fixing the amounts which were to be paid by
consumers on exchange, held amounts to unfair
trade practice as it was likely to cause injury
to consumers and distorts competition. [1986 (1)
Comp LJ 89 (MRTPC)] Advertising gift of cold coffee
shaker on the purchase of instant coffee, while
the price of the shaker was partly covered by
the cost of the product and further no providing
the same number of shakers as those of the coffee
packets resulting in consumers paying a higher
price, held prejudicial to public interest, cease
and desist order passed. [1993 (3) Comp LJ 229
(MRTPC)]
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