August 2010


INTERNATIONAL NEWS

 

TAIWAN GETS HD DTH SERVICE

DishHD, the new AsiaSat-EchoStar joint venture DTH company, has started commercial service in June. With MPEG-4 format via AsiaSat 4's Ku-band Broadcast Satellite Service (BSS) beam, DishHD offers more than 30 High Definition (HD) channels to the Taiwan market.

DishHD delivers a range of regional and international programming, encompassing all genres, from sports, movies, entertainment, news, music, dramas, documentary, to lifestyle, fashion, food, science, cartoon and children programming.

DishHD's DTH services are uplinked from AsiaSat Tai Po Earth Station in Hong Kong where the traffic of the services and AsiaSat's satellite fleet is monitored around the clock.

VIETNAM DTH STARTS ON ASIASAT 5

Vietnam Multimedia Corporation (VTC) has begun delivering a DTH bouquet of 90 TV channels on AsiaSat 5.

This DTH service is distributed via AsiaSat 5's new Ku-band Indochina spot beam which offers optimal DTH coverage over Vietnam and neighbouring countries in the Indochina region.

The service offers a mix of HD and SD programming content including more than 20 HD channels, VTC's local channels, and many other popular local language and international channels.

VTC plans to grow its service to include up to 30 HD and 70 SD channels on its AsiaSat-5 DTH platform.

VTC, under the Ministry of Information and Communications of Vietnam, is a large state-owned multimedia corporation in Vietnam.

DEUTSCHE TELEKOM TO LAUNCH 3DTV

Deutsche Telekom plans to launch 3D content through its IPTV service 'T-Home Entertain' from September. The new content will be launched during the international consumer electronics fair IFA held in Berlin in September.

The STBs used to receive the T-Home Entertain service are already capable of supporting 3DTV transmissions.

ZEE CAFÉ IN UK

Zee Entertainment Enterprises Ltd launched its 5th channel in the UK from 15 July on the Sky platform. The channel will have a mix of sports, news, current affairs, business shows and Bengali and Marathi content.

ZEEL COO (International Business) Bharat Ranga said, "The UK is an extremely important territory for ZEE. We have conducted in-depth research with the South Asian audience and Zee Café is a direct result of the gaps which were identified. Zee Cafe's male positioning comes in the wake of all the Indian entertainment channels targeting women. The channel will also feature programmes for the substantial Bangladeshi community in the UK, including popular shows from Zee Bangla.

"In the current economic climate, we recognise that consumers want value for money. Therefore, we are adding Zee Café to our bouquet at no additional cost to new or existing subscribers. In our 15th year, we are delighted to give our subscribers even more quality content at the same great price," says Zee Network Europe business head Govind Shahi.

ATVA TO FIGHT USA'S B'CASTERS

A coalition of USA's consumer groups, cable operators, satellite providers, telcos, and independent programmers have formed a group namely American Television Alliance (ATVA) to unitedly fight the showdown tactics and brinksmanship of US broadcasters.

The mission of the new coalition is to ensure consumers are not harmed -- or their favorite shows held hostage -- in negotiations for carriage of broadcast programming.

The 31-member ATVA coalition will focus on preventing consumer confusion, disruption and ever increasing rates that result from outdated rules governing these carriage negotiations. Under the current law, broadcasters are permitted to cut off their TV signals from video service providers and consumers if they do not receive the compensation they demand.

NASA LAUNCHES HD CHANNEL

NASA TV has launched a full-time High-Definition (DD) channel featuring news and coverage of agency missions and programs.

The channel will include live coverage of space shuttles and other spacecraft, a daily program covering the activities of the International Space Station crew and 'Video of the Earth' shots by the station crew.

The channel will also deliver video file news feeds for local stations, media conferences and lectures on space-related subjects.

PAY CHANNELS ON FREESAT?

Freesat (The UK's equivalent to DD Direct+) already offers its 1 million viewers more than 150 FTA channels. It may add a pay TV tier for Sky Sports 1 and 2.

Emma Scott, MD, said: "We are looking at pay television. There is a lot of discussion around the Freesat and pay television issues taking place at board level. We haven't taken a final decision. My personal view is that it would be odd for Freesat not to offer the option as well." Unbundled pay television could be "nirvana for some consumers", Scott said, as "not everyone wants to subscribe to the full pay package".

In order to offer pay-TV services, however, Freesat would require the approval of the BBC Trust, and, of course, there may be a few problems with the brand name.

PAY-DTT FOR FRANCE

France's TV regulator, the Conseil supérieur de l'audiovisuel (CSA) has invited bids to run a pay-TVservice on the R3 digital terrestrial multiplex.

Bids must be submitted by October 15th, 2010, with public hearings and selection scheduled for December 2010, followed by service authorisation in January 2011.

Michel Boyon, President of CSA, said that the body planned to give pay-DTT another chance. "Pay-TV can meet the expectations to which free channels are unable to provide an appropriate response, " he said.

RUSSIAN PAY-TV MARKET GROWING

Russia's pay-TV market is likely to be worth $950 million this year, $120 million more than in 2009.

The number of pay-TV subscribers in the country is likely to reach 16.3 million this year and then rise to 18 million in 2011 and over 22 million in 2014.

Although the total pay-TV subscribers stood at 14.5 million in 2009 and was almost 21% higher than a year earlier, it was still equivalent to only just over 2% of the world's total.

ARPU in the Russian pay-TV market in 2009 meanwhile stood at around $5. n