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January 2019



According to Mobile Marketing Association and Group's Mobile Ecosystem and ad-Sizing Report 2018, 75% of content in India, will be consumed on over-the-top platforms in 2021. The major driver of this growth will be regional content.

India has 250 million online video viewers & 100 million OTT viewers, according to the report.

On-demand video platforms have crossed 100mn+ users in India with Hotstar leading the pack.

Regional content consumption is huge on OTT platforms, as Tier 2 and 3 cities drive the maximum user growth.

OTT music now accounts for 72% of overall Indian music industry's revenues.

Urban India's data used on entertainment grew 58% YoY. Entertainment being one of the top 3 internet activities for both Rural and Urban internet users.


According to a report "One Consumer, Many Interactions" by CII and Boston Consulting Group (BCG), Indians are consuming 190 minutes of video per day per user across multiple platforms! An average consumer consumes 10-15 channels per day and 2-3 apps in any given month.

There are over 30 OTT platforms and 866 TV channels catering to Indian viewers.

Are Indians video addicts? Do they really have that much spare time? The report claims per capita consumption of video by Indians is growing at 2X the pace of the China and 9X that of the US. With absolute consumption being 2/3rd that of China and 1/3rd that of the US there is also ample headroom for growth to continue.


TRAI has extended the deadline for receiving comments on its 42 page "Consultation Paper on Regulatory Framework for Over-the-Top (OTT) Communication Services."

The deadline has been extended from December 10, 2018 to January 7th, 2019 & for counter comments to January 21st, 2019.


The government is planning to launch broadband services readiness index for states. This will be based on parameters like infrastructure, approval processes and utilisation of high-speed Internet.

"We are going to launch broadband readiness index for states which will be vital for investments," Telecom Secretary Aruna Sundararajan told the press. She said the Ministry of Electronics and IT has also shown interest in such an index & wants to expand it further.

The telecom ministry will hold first workshop on implementation of the National Digital Communications Policy (NDCP) which envisages $100 billion investment in telecom sector by 2022, broadband connectivity at 50 megabit per second speed to every citizen, telecom connectivity at every corner of India and creating 40 lakh jobs.


Telecom Minister Manoj Sinha has claimed that high-speed broadband will reach each and every village of the country by 2019. By 2019, there will not be a single village left in the country, which will not be connected with high-speed broadband," Sinha told a gathering here during the 'Ghazipur Samagam' programme.


Shanghai-based LinkSure Network will launch its first satellite in 2019 & another 10 by 2020, in an ambitious plan to provide free Wi-Fi service around the globe by 2026.

People would be able to gain free access to internet services provided by the system and browse the web in remote regions that telecom networks do not cover.

Similar space-bound internet systems are under development by various tech companies, including Google, SpaceX, OneWeb, Facebook and Canada-based Telesat.

According to statistics released by the United Nations, 3.9 billion users still did not have access to the Internet at the end of 2017.


Over 15,700 Indian websites were reported hacked between January to November 2018, Parliament was informed.

"As per information reported to and tracked by Indian Computer Emergency Response Team (CERT-In), 33,147, 30,067 and 15,779 Indian websites were hacked during the years 2016, 2017 and 2018 (up to November) respectively," Electronics and IT Minister Ravi Shankar Prasad said in a written reply to the Lok Sabha.

In response to another question, Minister of State for Electronics and IT SS Ahluwalia said a total of 9622, 11592 and 12,317 cyber crime cases were registered during the years 2014, 2015 and 2016 respectively, as per the data maintained by National Crime Records Bureau (NCRB).

"Further, the Reserve Bank of India (RBI) has registered a total of 1,191, 1,372, 2,059 and 921 cases of frauds involving ATM/Debit Cards, credit cards and Internet Banking frauds reported (amount involved Rs 1 lakh and above) during the year 2015-16, 2016-17, 2017-18 and 2018- 19 (up to September 30, 2018) respectively," Ahluwalia said.


Telecom secretary Aruna Sundararajan Monday said states should operationalise the connectivity in gram panchayats or village blocks within the next 60 days, otherwise Centre would transfer mega initiative to Common Service Centres (CSCs) or private companies.

She also pointed out that states were not facilitating broadband roll out, but were impeding it. "States are not putting towers but also not allowing it. In states, companies pay six-fold higher or ₹ 2,650 crore as against the Centre which prescribed fee of ₹ 423 crore for such Right-of-Way permissions," Sundararajan pointed out.

"Bharat Sanchar Nigam Limited (BSNL) and Bharat Broadband Network Limited (BBNL) are not doing ideal job and hope, they are listening," she said, pulling up the 2 state-run companies would also be bound to follow servicelevel agreements (SLAs).

DoT reveals that in Uttar Pradesh, out of the network in 28,000 village blocks, only 151 were utilised; in Maharashtra's 15,126 blocks, only 338 were operationalised; and in Madhya Pradesh's 12,687 blocks, only 899 were operationalised.


India is the second-most spammed country in 2018, surpassed only by Brazil. Chile, South Africa & Mexico are the other 3 in the top 5 spammers in 2018, according to TrueCaller.

More than 6% of overall calls received by Indian users in 2018 were spam calls.

On an average, a Truecaller user in Brazil received 37.5 spam calls per month.

Truecaller said it identified and blocked 17.7 billion spam calls globally.


Only 7% Internet connectivity in India is via wireline broadband, according to TRAI, against a global average of 46%.

Of the approximately 30 crore households in India, 19 crore households have a TV set. 10 Crore of these subscribe to a cable TV network.

"Provisioning of broadband services through the already established Cable TV Networks will be a big help in strengthening the fixed line network infrastructure," Sharma added while speaking at an event "Broadband connectivity through Cable TV Networks" organised by the Ministry of Information and Broadcasting.

"A wide market is thus readily available for provisioning Internet connectivity through the vast network of cable TV networks. All policies of the government should emanate after taking into consideration the concerns of the people who actually have to implement it like the Cable TV operators," said Amit Khare, Secretary, Information and Broadcasting Ministry.


According to TRAI's report for November 2018:

  • JIO offered the fastest mobile data downloads @20.3 Mbps.
  • Idea provided the fastest uploads @ 5.6 Mbps, even though its download speed was merely 6.2 Mbps.
  • Bharti Airtel offered upload speeds of 9.5 Mbps & Vodafone 6.8 Mbps.

The average speed is computed by TRAI based on data it collects with help of its MySpeed application on a real-time basis.

Indian Networks Currently Deliver Only 3G Performance With Their 4G Networks.

3G can practically deliver approx. 20 Mbps download & 10 Mbps upload speeds. Hence Indian networks currently deliver only 3G performance with their 4G networks. Upgrading to 5G seems completely unnecessary.


Global over the top (OTT) subscription revenue will overtake box office revenues in 2019, according to Ampere Analysis.

OTT subscription revenue is expected to touch $46 billion and will overtake theatrical revenue which is projected to come in at just under $40 billion.

In the US, subscription OTT revenues surpassed theatrical revenues in 2017, the UK expected to follow suit by the end of 2018, and in China, it will happen in 2019.

The more expensive the cinema ticket, the lower the cinema attendance.

In 9 out of 15 markets in our Consumer Service (Australia, France, Germany, Japan, Netherlands, Sweden, Turkey, USA, and UK), the average price of a cinema ticket is higher than 1 month's subscription to an SVoD service.


TRAI has decided to retain the existing cable landing stations international bandwidth via submarine cables.

TRAI has capped charges for STM-1 circuits at ₹ 36,000 per annum & ₹ 6.25 lakh for high capacity STM-64 circuits, under the International Telecommunication Cable Landing Stations Access Facilitation Charges and Colocation Charges (Amendment) Regulations, 2018.

The high cost of international bandwidth in India, is attributed to the high landing charges levied in India.

Submarine cables provide international telecommunication links between countries and these cables terminate in a country through cable landing stations. Access facilitation charges (AFC) are payable by international long-distance operators to cable landing stations for the bandwidth.


Bharti Airtel would like to create a company with rival Vodafone-Idea to jointly own fibre networks, which could be monetised to raise funds.

The fibre owning company would be along the lines of Indus Towers, India's largest telecom tower company that is jointly owned by Bharti Infratel and Vodafone Idea. Airtel has been selling stakes in Bharti Infratel to fund its Africa IPO.

Vodafone-Idea recently spun off its fibre assets to a wholly owned unit with the intent to monetise it.


OTT platform YuppTV has launched its hybrid STB for MSOs.

The STB will offer OTT as well as traditional HD DVB-C and IPTV.

Mumbai based 7Star is the first MSO to roll out YuppTV's hybrid STB.

YuppTV founder and CEO Uday Reddy said, "We intend to bring the cable operators back in the mix and enable them to offer more enhanced and digital services."

7Star director Raja Devendran added, "At present, cable TV operators are facing stiff competition from the burgeoning OTT platforms. Lower internet data rates and a shift to premium OTT apps by millennials are driving the need to provide a solution that can deliver both, traditional TV channels & video content and personal multimedia features through the internet. To the same end, it became necessary for us to upgrade our existing cable TV network with android hybrid boxes."