The amendment of the new tariff order NTO 2.0 by the
Telecom Regulatory Authority of India (TRAI) saw some of the top
broadcasters like ZEE, Sun TV, Discovery Communication India,
Disney Star India, Viacom18 and Culver Max Entertainment
reviewing their pricing strategy. The new pricing will be effective
February 1, 2023. The entire effort saw a new found bonhomie
between K Madhavan, Disney Star Country Manager & President
and TRAI Chairman PD Vaghela with Madhavan praising TRAI
chairman for his active stance in taking the collaborative route to
deal with the NTO 2.0 related issues