The recent KPMT-FICCI 2016 report predicts that broadcasters' subscription revenues will constitute atleast 66% of their total revenues, (ads netting a mere 34%), for the next 4 years. It therefore seems unreasonable that viewers who are effectively funding Pay TV.........
ENT TAX COLLECTIONS UP 1000% POST DAS
The collection of entertainment tax in digital addressable system (DAS) Phase I and II cities increased multi-fold after implementation of digitisation, as per the data collected by the Ministry of Information & Broadcasting (MIB) from the entertainment tax departments of various states.
The most dramatic increase between pre & post DAS entertainment tax collections is for the city of Patna. Entertainment Tax surged 3507% from Rs. 0.592 Crores in pre DAS FY 2012-13 to a whopping Rs. 20.76 Crores in Post DAS FY 2014-15.
Even for a DAS Phase-1 city: Kolkata, there was a huge increase of 1,217% in entertainment tax collected, over the same period.
Entertainment Tax collections in 2015-16 details will be known later and are expected to be even higher.