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November 2017

OTT MUST RESTRICT TOBACCO VISUALS


This Could Be A First Move To Censor OTT & Streaming Video.


The Govt. has observed that Video Streaming platforms were not following the anti-tobacco guidelines.

The Union health ministry has asked the TRAI to issue an advisory directing video streaming services to comply with anti-tobacco rules.







Noting that movies screened in theatres and multiplexes abide by the same rules, services like Netflix, Amazon Prime Video, Hotstar & Voot must also run anti-tobacco messages during smoking scenes in movies and TV programmes. Further, all films and TV programmes are required to run anti-tobacco health spots for a minimum of 30 seconds at the beginning and middle of the programme. The rules also mandate display of antitobacco health warning as a prominent static message at the bottom of the screen during the period of display of the tobacco products or their use on TV. They are also required to submit a strong editorial justification explaining the necessity of display of tobacco products or their usage in the film to the Central Board of Film Certification. 20 second audio visual disclaimers on the ill-effects of tobacco use must be carried at the beginning & middle of the film or TV programmes.

The Cigarettes & other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and distribution) (second amendment rules) 2011 and 2012 regulates the depiction of tobacco products or their use in films and TV programmes. These rules are applicable to all Indian as well as foreign films and TV programmes screened in India.