September 2017


Under its new minister Ms Smiriti Irani, the MIB has written to central government ministries, public sector units and all other government departments, asking them to effectively use its media units, including public broadcaster Prasar Bharati and the Press Information Bureau (PIB), to inform the people about government programmes and achievements.

In a letter dated 28 July to all secretaries of the government, N.K. Sinha, the recently appointed secretary of the I&B ministry, said that the government should use “the wide spectrum of media units which have an impressive presence across the country” to meet its information dissemination, publicity and content creation needs.

“DD (Doordarshan) and AIR (All India Radio) are India’s premier national broadcasters and have been effectively discharging their responsibilities in the field of news, information and entertainment for decades. Their reach, depth, authenticity and clinical avoidance of sensationalism set them apart in the media market,” Sinha wrote in the letter. Prasar Bharati runs Doordarshan and All India Radio.

Sinha added that other media units of the I&B ministry like the Directorate of Advertising and Visual Publicity (DAVP), Publications Division (DPD) and Directorate of Field Publicity (DFP), can also provide their support.

Some observers feel the communication follows the post Arasu moves by various states to get into broadcasting, themselves, rather than use the centre's infrastructure.