Scatmag.com

September 2018

NDTV INDIA TURNS PAY - AGAIN


NDTV India Will Become A Pay Channel from 15 Sept 2018


NDTV has decided to convert its Free To Air (FTA) Hindi News channel 'NDTV India' to a pay channel with effect from 15 September 2018.


EARLIER PAY

Prior to April 2016, NDTV India was a Hindi News pay channel, priced at ₹ 3.37 to DAS Cable TV & DTH platforms.


THEN FTA

With BARC India's commencement of rural viewership data & increasing popularity of FTA channels on Free Dish, NDTV India decided to go Free-To-Air on 8 April 2016.






BACK TO PAY

"This is to inform viewers of NDTV that its channel NDTV India (Hindi language news channel) which is a free to air channel in India would be a pay channel across all platforms effective midnight of 15th September 2018," NDTV said in a public notice.

NDTV India will be priced at ₹ 0.85 for "Addressable & DTH" platforms, according to the NDTV website.

NDTV offers a bouquet of 4 channels, all of which will now be Pay Channels as summarised in Table-1, which is as shown on their website.

In FY17, NDTV's subscription revenue stood at ₹ 42.1 crore compared to ₹ 42.5 crore in the previous fiscal. Subscription revenue comprised 11% of the company's total revenue during the fiscal year.



WHO OWNS NDTV?

According to reports (which we mentioned in SCaT Nov 2017) Mukesh Ambani friendly firms have acquired majority control in NDTV.

Mukesh Ambani has extensive interests in media. These include Network 18 channels & CNN-IBN. He also has a stake in Rajat Sharma's India TV, News Nation & News 24 group of channels.



NEW TARIFF ORDER PRICES

It is pertinent to note that, earlier, pay channels declared their price to DAS Cable Headends & DTH platforms.

The new TRAI tariff order; for which prices must declared by 2nd September 2018; Pay channels must declare their price to consumers, and not to addressable platforms.

Hence it remains to be seen if NDTV will revise prices listed in Table-1, when declaring consumer prices, by 2nd Sept 2018.

n