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May 2018

INDIAN TV, CATV & DTH HOMES



According to BARC, there are 183 million TV households in the country, covering 780 million individuals.

64% of all Indian homes have a television set.

India has 84 million urban & 99 million rural TV households.

87% of all Indian urban homes have a TV set while only 52% of rural homes have a TV set. Hence there is still huge potential for sale of TV sets, particularly in rural areas.





Minister Of State - MIB Rajyavardhan Singh Rathore told the Rajya Sabha in April 2018, that as per data available on the Management Information System (MIS) developed by the MIB, cable TV has a share of 46.5% of the TV households in India while DTH companies have 42.4% share. The 2 modes of distribution have a collective share of 88.9% of the Indian market. HITS, IPTV and Doordarshan terrestrial service the remaining TV homes in the country.

Combining the above data:


 There Are 84 Million Urban TV Homes. (BARC)

 There Are 99 Million Rural TV Homes. (BARC)

 Total: 183 Million Indian TV Homes. (BARC)


 CATV Covers 46.5% Of All TV Households (MIB)

 DTH Covers 42.4% Of All TV Households (MIB)

 HITS, IPTV & DD Terrestrial Cover The Remaining (MIB)


 Hence there are 85.1 Million Indian Cable TV Homes

 Hence there are 77.6 Million Indian DTH Homes


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