Scatmag.com

January 2020

DD ADDS ONE MORE "MUST CARRY" CHANNEL



DD YADAGIRI (TELUGU)

In its recent notification, MIB has declared DD Yadagiri as the 27th "Must Carry" channel.



DD Yadagiri is Doordarshan's Telugu language TV channel. Telecast from Doordarshan Kendra Hyderabad, Telangana and caters to the state of Telangana. It is one of the 11 Indian regional language channels operated by Doordarshan. In May 2019, the MIB had included DD Arun Prabha as the 26th "Must carry" channels.






"MANDATORY" / "MUST CARRY " CHANNELS

All Digital Addressable TV Systems - Digital CATV, HITS, DTH & IPTV must carry and deliver all the Must Carry channels to all their consumers. The government is authorised to revise the list of "Must Carry" or mandatory channels, from time to time, as it feels fit.

Prior to the introduction of DAS, 5 national channels were to be compulsorily carried in the (analog) 'Prime Band' and 4 additional regional channels were to be carried in the (analog) Non-prime band.

With the migration to DAS platforms, channel carrying capacity is very high, and it is mandatory for all DAS platforms to carry all the 'Must Carry" channels.


THE NOTIFICATION

The notification states:

  1. "Provided that every cable operator shall provide the above channels to the subscribers, irrespective bouquet(s) of any or a-la-carte channel(s) being subscribed by them.
  2. "Provided further that every cable operator shall also place the above channels in the respective genre and shall display them in full television screen.

DD INDIA: NEWS CHANNEL

In the same notification, the I&B ministry also reclassified DD India. Earlier an "Infotainment" channels, DD India has now been reclassified as a News & Current Affairs channel.

DD India continues as a "Must Carry" channel. n