Scatmag.com

February 2020

NUERNBERGMESSE BUYS THE SCAT TRADESHOW & SATELLITE & CABLE TV MAGAZINE



The SATELLITE & CABLE TV magazine was established in February of 1993, with its first issue being released in March. The first SCaT Tradeshow also took place simultaneously with the magazine release, in March 1993.

For over 27 years, both have serviced the Indian Cable TV & Satellite industry, where, along with the SCaT WORKSHOPS, expanded their field in a focussed manner to include Broadband, IPTV, OTT and new developments & services provided by the Cable TV industry.



Last month, the business of the Tradeshow and magazine was bought over by one of Germany’s fastest growing companies in this sector M/s NuernbergMesse.

NuernbergMesse Group, along with its 15 subsidiaries and affiliates, is one of the 15 largest trade fair companies in the world. The company employs more than 1,000 people at ten locations in Germany, Brazil, China, India, Italy, Greece, Austria and the USA. NuernbergMesse also has a network of international representatives operating in more than 100 countries. Its portfolio includes around 120 German and international trade fairs and congresses. Every year, up to 35,000 exhibitors and up to 1.5 million visitors take part in the Group’s own, partner and guest events.





NuernbergMesse India, one of the subsidiaries of NuernbergMesse of Germany, is ramping up its involvement in the booming entertainment and infotainment industry on the subcontinent. They already own and organise the Broadcast India Show in Mumbai, which is India’s leading trade fair for production and post production in TV and film technology with innovations from the fields of pro-audio, 3D, broadcasting, digital cinema, radio, mobile and VR technology - the ‘BIS’ in Mumbai is the trade fair for Bollywood.



Sudeep Malhotra and Dinyar Contractor, Partners of SCAT Media and Consultancy LLP, are also convinced of the excellent synergy the three events derive and present, “The SCaT India show covers the most important sub-segment of the broadcast industry – including the Distribution sector. By being integrated under the A.B.I.S. (Asia Broadcasting & Infotainment Show) umbrella, the visitors will experience the latest in their respective sector and get a broader overview of the latest trends and innovations in the Industry at large. We are confident that NuernbergMesse India will carry forward the legacy of the event to greater and newer heights.” they said.



“With the SCaT India Tradeshow in Mumbai we are extending our range with important technologies for the film and TV sector such as cable and satellite Let the show begin! Technology, broadband cable technology, IPTV, DTH and software,” says Sonia Prashar, Managing Director of NuernbergMesse India.

More than 400 exhibitors from 22 countries have taken part in the SCaT India Tradeshows in Mumbai over the past years, which includes more than 600 companies and some of the world’s biggest brands. Every year, the event attracts around 15,000 trade visitors including cable network operators, DTH & HITS platforms, satellite channels, hardware importers & Retailers, service providers, consultancies, authorities and representatives of the Telco and media sectors.

Over the coming years, the SCaT Team looks forward to continuing to grow the Tradeshow and the Magazine. n