This month, the curtain falls on Analog Cable TV, in India. The entire country is to shift to digital CATV from April. Can this genuinely be achieved? It has taken more than 3 years, to install 70 million Cable TV STBs, to date. Compulsory digitisation in DAS..........
DD PLANS KIDS, MUSIC & YOUTH CHANNELS
Ms Surpiya Sahu has been Director General (DG) of Doordarshan since June 2016. She has ambitious plans for Doordarshan which operates 23 channels & 67 studios. It is also planning a multichannel DTT platform, which will auction carriage to private TV channels.
"Apart from revamping our existing channels, we are looking to introduce new channels in kids, music and youth genres. In our bouquet, we don't have anything dedicated to any of these. Prasar Bharati board is very supportive of the plans we have presented so far and agrees that there is a need to introduce these channels," Supriya Sahu told the press.
"We have a lot of channels but we have not been able to continuously revamp these. There is a crisis of content on many of our channels. There is also a challenge of resources because the money required to overhaul a channel is huge," admits Sahu.
If DD is facing a content crisis for its existing channels, how will it cope with the new channels it plans to launch?
RELAUNCHING OLD SHOW
Doordarshan has decided to create a time band to air old iconic TV serials, including the re-run of Shah Rukh Khan's 'Circus' on DD National.
"We have decided to create a time band on our channel where these iconic programmes from our archives could be aired," said Sahu.
TON OTT TOO
"A lot of DD's old content is also available on ecommerce platforms. We are in talks with Amazon. It is already available on Flipkart," Sahu pointed out.
DD plans to up its revenues from Rs. 750 crores in 2015-16 to Rs. 800 Crores this year. The incremental amount could come in from FreeDish alone. n