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October 2017


Now Dish TV Subscribers Wont Even Get A Real Person To Complain To. They Will Have To Speak To A Machine!

Dish TV has announced the launch of 'Advanced Dish TV interface' (ADI), the world's first AI-enabled Pay TV Chatbot.

Built for issue redressals, ADI is a computer that will chat with subscribers & guide them on their queries and complaints.

It can also enable quick recharges and answer millions of customer queries across multiple channels instantly.

It is designed to process user requests, powered by deep analytics and its artificial intelligence engine. It enhances customer service through personalised and immediate answers that are available 24×7 and are constantly evolving to become more relevant and accurate for the users.

Users converse with ADI, harnessing the power of big data.

Dish TV Group CEO Anil Dua said, "With the launch of 'ADI', customers can get information on our products and services instantaneously and will be able to recharge, troubleshoot or order a connection on the go."

ADI appears as a pop-up feature on the website and introduces itself as "Adi, your Dish TV virtual assistant". It gives solutions to problems concerning recharge offers, current balance, add-on service upgrades, or any other glitches like unsubscribed channel or lost signals or Smart Card related issues. For this, all that the consumer needs is an 11-digit VC number or the registered mobile number.

ADI is available on desktop and mobile platforms currently and would soon be available on other platforms like Facebook and Twitter. Its aim is to relieve customers from the effort of calling the customer care or visiting the dealer stores for recharges. n