Scatmag.com

July 2018

FIFA WORLD CUP 2018


The FIFA World Cup 2018 is being held in Russia from 14 June till 15 July.

Interest in soccer has increased in India. The Core audience are males under 34 years of age.

The bulk FIFA 2018 viewership in India is from West Bengal, North East, Goa, Kerala."


SONY'S OTT & TV RIGHTS

Sony Pictures Networks India (SPNI), the official broadcaster of FIFA 2018 in India hopes the event will not only boost its TV TRPs, but also provide much needed attention to its OTT platform - SonyLIV.

Hotstar is India's most popular OTT platform by far, with approximately 70% of viewership.

SonyLIV comes a distant second with approximately 13% market share.

Liv OTT Feed Is Pay, While 5 Minutes Delayed Is Free




PAY & FREE OTT

SonyLIV will offer live and deferred stream for FIFA World Cup.

"Live matches for the World Cup are behind a paywall on SonyLIV. Users can also watch the tournament for free with a 5-minute delay. Football is one of the biggest subscription drivers globally," SPNI president - Sports & Distribution Rajesh Kaul confirmed to the press.


Several Matches Are At Indian Prime Time

200 CR IN ADS?

Rajesh Kaul said "We are targeting ad revenue of Rs 200 crore from TV and digital."


WIDE TV COVERAGE

Sony says the event has reached 100 million viewers.

It has dedicated 4 language feeds namely English, Hindi, Bengali, and Malayalam, for the tournament.

FIFA World Cup 2018 has been carried Sony Ten 2 in English and Sony Ten 3 in Hindi apart from Bengali and Malayalam audio feeds on Sony ESPN. n