March 2020

OTT REVENUES: $ 200 BN BY 2024

The OTT market revenue is set to record a phenomenal US$200 billion by 2024 and 90% of the revenue will accrue from subscription and advertising. The pay-TV industry has embraced OTT as a complement and valueadditive and the traditional pay-TV will continue to evolve and become indistinguishable from a pure OTT package of services.

New services like Disney+ and Apple TV+, coupled with aggressive pricing and packaging, and continued expansion by incumbents are pushing the Subscription Video on Demand (SVOD) market to new heights.


Subscriptions in the Asia-Pacific region have grown significantly, driven by key services in China and increasing opportunities in India.


The Indian OTT market is poised to grow from US$ 625 million in 2018 to US$ 1.6 billion in 2023, a CAGR of 21.8%. India is also slated to be the eight biggest OTT market overtaking South Korea

Even with over 700 million OTT SVOD subscriptions in 2019, the pay-TV market, with over 1 billion subscriptions, is still larger. And, while growth rates are slower (and declining in North America), the overall market is still expanding. The attention paid to low latency video is a testament to how OTT video is growing but also highlights the ongoing opportunities with live/linear programming.


The ongoing shift to OTT is creating value for companies throughout the video value chain, including pay-TV operators. The expansion of new technologies, like 5G, will further present the market with new opportunities. n