Scatmag.com

September 2018

HATHWAY EJECTS LOW SPEED CUSTOMERS

High Speed Broadband Is The Only Way Forward For Cable Networks.


Hathway has forced 57,000 of its low-speed customers to either upgrade to high speed broadband, or discontinue their service. 27,000 customers have upgraded while 30,000 customers dropped the service. As a result, Hathway's Q-1 broadband revenue fell 11% to 129.8 crore, compared to the previous quarter.


Wired Broadband Needs To Offer Atleast 50 Mbps & 100 GB / Month Downloads


ARPU dropped to ₹ 690 from ₹ 710 as the new plans offered lower prices.


LOW SPPED - LOW REVENUE

Hathway said the average data consumption of these low speed consumers was 12 GB/month and these consumers tend to switch to mobility due to low usage.

Carrying them on the network would result in major inefficiency in network capex, it added.


Average Revenue Per Broadband Customer Is ₹ 690 Per Month



HIGH SPEED CUSTOMERS

For Hathway, an average high-speed customer consumed 105 GB in June, confirming a strong need for a high-speed connection.

Currently, Hathway offers its high-speed customers a minimum data limit across the country, of 200 GB per month.

59% of Hathway's consumers have data limits of 1,000 GB per month.


Hathway Plans To Offer 200 Mbps to 500 Mbps To Premium Customers




UPGRADING INFRA

Hathway has upgraded its tech infrastructure which enabled 50% increase in speed and 200% increase in data capacity.

It is deploying GPON FTTH Parallel network in High Potential High Penetrated DOCSIS home passes. It also plans to offer 200 Mbps to 500 Mbps speed to premium consumers.


NETWORK EXPANSION

Rather than withdraw a few months before JIO's entry, Hathway has increased investments and grown its network size. It added 0.3 million Home Passes during Q-1 2018, taking its total Homes passed to 5.5 million.

For the remaining 9 months of FY19, the company has no further network expansion plans & will focus on maximising customers from the homes already passed. n