March 2018


DishTV & Siti Have Come Together To Get Better Content Deals From Broadcasters

The TV distribution industry comprising DTH operators, MSOs and Local Cable Operators (LCOs) has been fragmented with very little co-ordination among the key constituents.

Broadcasters continuously arm twist Digital Platform Operators (DPOs) for increases in Pay channel tariffs. Few DPOs can stand their ground against the broadcaster's might.


In an interesting move, Zee Group DPO - DTH Platform DishTV and MSO Siti Cable decided to join hands and incorporated 'C&S Medianet', as a Joint Venture (JV) in May 2016.

Dish TV and Siti each hold 48% each in C&S Medianet.

The company was formed with objective of acting as a negotiating agency for content/ad sales/carriage for the TV distribution industry.

The significantly larger number of subscribers that India's largest DTH platform along with Siti bring to the negotiation table can make most broadcasters buckle.


As its first major initiative, C&S Medianet worked with Dish TV, Videocon d2h & Siti Networks to conclude the interconnection agreement with Discovery Communications India, for Discovery's new Hindi GEC channel 'Jeet' which is now placed prominently on all 3 DPOs.


C&S Medianet also provides consultancy services to DPOs. The service is headed by Himanshu Dhoreliya and Anil Malhotra.

The consultancy services to be provided include knowledge sharing on packaging, increase of a-la-carte revenue, dispute management, regulatory intervention & compliance, collection & sharing of data, engaging with government for giving ads to the members, engaging with DAVP for formulation of the policies, assistance in ensuring compliance with QoS Regulation, assisting in implementation of TRAI Regulations & Support in audits, ad sales service and value-added service. n