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January 2019

DD LAUNCHES MULTIMEDIA CHANNEL

DD Roshini An Educational, Multimedia Channel - Launched With Microsoft, For Bengaluru's Public Schools.


In a first, Doordarshan has launched an educational channel DD Roshini for Bruhat Bengaluru Mahanagara Palike's (BBMP) educational project. BBMP is the fourth largest Municipal Corporation in India.


LIVE LECTURES

In association with Microsoft Aspire School Program, the new channel will present live TV & Skype lectures.

Launched by the Karnataka Chief Minister, on Children's Day, 2018, the channel is aimed at BBMP's government schools.

"DD Roshini TV channel will be used initially for teaching English in the BBMP schools from Class 1 to 1st PU," a press release from the civic body said.


DISTRIBUTION

It will be available on DD FreeDish, Airtel Digital TV, Dish TV, Big TV, Tata Sky, VideoconD2h and Sun Direct.

DD Roshini will also be included on Doordarshan's Digital Terrestrial Transmission (DTT) bouquet in Bengaluru.

Cable TV networks were also welcome to carry the FTA channel.




DD'S DIGITAL PUSH

In a separate development, speaking at the CII Big Picture Summit 2019 at New Delhi, Prasar Bharati CEO Shashi Shekhar Vempati, spoke of the shift to convergence.

"As a public broadcaster, we really have to face these forces of convergence if we have to transform ourselves for the next decade and beyond. Historically, our work force was trained to operate in the world of broadcast engineering and now they have to make the shift to digital and information technology," Vempati said.

He said convergence was happening at 3 levels:

 Consumer Consumption

 Platform & Distribution

 Regulatory

"The convergence at the consumer level is way ahead of both the platforms and regulatory frameworks," he said, adding that viewers were already consuming media in various ways. n