December 2018



The BJP became the largest advertiser on TV, in the run-up to December assembly elections in 5 states, (MP, Rajasthan, Chhattisgarh, Telangana and Mizoram,) according to BARC data for the week ended 16 November. BJP ranked number 1 across all channels, up from No. 2 in the previous week. Congress wasn't in the list of top 10 advertisers.

It dislodged Vimal pan masala. The BJP was followed by Netflix and Trivago, putting all 3 ahead of giants like Hindustan Unilever, Amazon etc.


ZEEL has launched an online ad platform to encourage small and medium enterprises (SMEs) to advertise on its 52 TV channels. It will offer much lower cost local advertising, with the split beam of its marquee national channels Zee TV, Zee Cinema & Zee News, for advertising across 15 key markets of India including Mumbai, Rest of Maharashtra, Maharashtra, Delhi NCR, UP, Punjab, Gujarat, Madhya Pradesh, Bihar, Hyderabad, Bangalore, Odisha, West Bengal, North-East, and Rajasthan.

The platform has an intelligent algorithm to suggest the ideal channel mix to reach out to the relevant target audience.

Advertisers are also offered inhouse TV creatives from motion graphics.


The Mumbai bench of N a t i o n a l C o m p a n y Law Tribunal (NCLT) has approved Network18 and TV18's merger schemes with their wholly owned subsidiaries.

Equator Trading Enterprises, Panorama Television, RVT Media, and IBN18 Mauritius will be merged into TV18, who's authorised share capital will be increased to ₹ 1352.1 crore.

NCLT has also approved the merger of Digital18 Media, Capital18 Fincap, RVT Finhold, RRK Finhold, RRB Investments, Setpro18 Distribution, Reed Infomedia India, Web18 Software Services, Television Eighteen Media and Investments, Television Eighteen Mauritius, Web18 Holdings, E-18, and Network18 Holdings into Network18, with authorised share capital increased to ₹ 2821.42 crore.


Sun TV Network's Q2 net profit has jumped 23.41% to ₹ 351.4 crore compared to Q2 last fiscal, aided by a strong subscription revenue growth.

Subscription revenue for the quarter was up 21.33% to ₹ 339.79 crore. Q2 total income increased 13.82% to ₹ 811.67 crore & total expenses declined to ₹ 278 crore.

The Sun TV Network has declared an interim dividend of ₹ 2.5 per share (50%) on a face value of ₹ 5 per share.


News broadcaster NDTV has posted a standalone net profit for the second quarter in a row. Q2 2019 net profit was ₹ 19 lakh, compared to a net loss of ₹ 17.92 crore last year. In Q1 2019, net profit was ₹ 60 lakh.

Broadcast operations yielded an operating profit of ₹ 6.32 crore (₹ 9.12 crore operating loss last year).

NDTV CFO Ravi Asawa has resigned.

SEBI findings suggest that VPCL, owned by Mahendra Nahata, a member of RJio board, may hold the reins at NDTV.


Acuite Ratings & Research has reaffirmed their long-term (Acuite A) and short-term (Acuite A1) ratings on the ₹ 936.46 crore bank facilities of cable TV & HITS operator IndusInd Media and Communication Limited (IMCL). The outlook for the company is "Stable."

During FY17, IMCL had raised ₹ 757 crore through a rights issue subscribed by HVL (Hinduja Ventures Ltd) and a few other shareholders. The proceeds have been used to strengthen the equity base & infuse funds for operations.

IMCL is an integrated cable TV and HITS operator with a presence in all the states and union territories of the country, with more than 1000 locations covering more than over 750 cities. The company has a subscriber base of over 4 million and close to 97% of its customers are on prepaid payment.

HVL holds 73.66% stake in IndusInd Media and Communications Limited (IMCL).


Siti Networks' Q2 subscription r e v e n u e jumped 19% to ₹ 254.8 crore aided by the strong growth in d i g i t a l subscription ARPU. The subscription revenue surged 1.25x on YoY basis.

The ARPU grew 27% & 43% respectively, in Phase 3 & 4. Subscription collection efficiency was 95%.

In Q2, ending September, Siti added 300,000 new digital subscribers with an active subscriber base of 11.75 million.

Siti's net broadband base stood at 1,62,500. Blended Broadband ARPU was steady at ₹ 469. Further, 31% of the DOCSIS base has been converted to long-term lock-in plans.


For Q2, Hathway Cable & Datacom Ltd reported a loss of ₹ 5.90 crore against a loss of ₹ 2.63 crore in Q1.

Higher finance costs & forex losses were to blame.

Hathway's broadband subscriber base (770,000) & total homes passed (5.5 million) remained unchanged. ARPU fell by ₹ 18 to ₹ 672.

It launched its 300 Mbps/2 TB plan in Chennai, with its Bengaluru & Mumbai launches by March 2019.

Total income from the cable TV company increased 3% to ₹ 262.4 crore. TV subscription revenue was up 5% to ₹ 165.8 crore. Placement revenue remained flat at ₹ 76.1 crore. Activation revenue declined 6% to ₹ 16.6 crore.

Hathway lost 100K digital CATV subs (mainly Phase 2 areas), and closed Q2 with 7.1 million Cable subs.


The promoters, public institution and public non-institution of DEN Networks Ltd & Hathway Cable and Datacom Ltd have voted in favour of their stake sales to Reliance Industries Ltd.

Soon, the authorised share capital of DEN will increase from ₹ 200 Crore to ₹ 500 Crore while Hathway's authorised share capital will go up from ₹ 200 Crore to ₹ 400 Crore.

RIL will pump in ₹ 2290 Crore for 66% stake in DEN & ₹ 2,940 for 51.3% stake in Hathway.

SEBI's Substantial Acquisition and Takeovers Regulation 2011, requires RIL to also make open offers shareholders of DEN and Hathway as well as GTPL Hathway and Hathway Bhawani Cabletel and Datacomm.


Viacom18 C h i e f O p e r a t i n g Officer (COO) Raj Nayak will quit the c o m p a n y from February 2019, after more than 7 years. He was in charge of all revenue functions. There was no mention what he will be doing next.

Nayak has been part of the media and entertainment industry for over 25 years, beginning his career in 1993 at Star TV as Executive Vice President - Sales & Marketing. He was with Star India for more than 9 years.

Later, he was CEO at NDTV Media for 7 years.

Prior to joining Viacom18, Nayak had started his own ad sales company 'Aidem Ventures'.n