March 2018


Mukesh Ambani controlled TV18 has bought additional stake to take control of Viacom18. TV18 is a subsidiary of Raghav Bahl-founded Network18 Media Investment, which was bought by Reliance Industries promoted Independent Media Trust in 2014.

Viacom18 is a 50:50 joint venture between Mukesh Ambani controlled TV18 and US broadcasting major Viacom.

Both JV partners have agreed that TV18 will pay ₹ 127 crore (USD 20 million) for an additional 1% stake in Viacom 18 and assume management control of the JV. This price equates to a $ 2 billion (₹ 6,500 Crore) value for Viacom18.

The transaction falls under related party transaction and will be completed within 30 days.

Viacom18 Group CEO Sudhanshu Vats said, "We turned 10 last year. This development will allow us to leverage deeper synergies with Jio as we enter our next growth phase. As India's youngest full-play media organization, we remain committed to winning the hearts of our audiences across all our on-air, online, in-store, in-theatre and on-ground businesses- and enriching the digital life of every Indian."


Viacom18 was established in 2007, and today includes Colors, MTV India, Nickelodeon & Vh1.

Today its JV Viacom18 has 44 television channels across 80 countries in 6 different languages.

It has also diversified into 5 lines of business: Broadcast, Digital, Films, Merchandise & Live Events.

For the fiscal ended 31 March 2017, Viacom18 had posted a consolidated net profit of ₹ 30.62 crore on a revenue base of ₹ 3036.4 crore.


In order take advantage of the growing consumption on the digital medium, Viacom18 launched its video on demand (VoD) service Voot in FY17.

Voot will certainly leverage Jio's reach to gain viewership.

In the volatile movie production business, the company has tried to take a prudent approach by focusing on good content rather than star-driven films.


The 2 companies have also Renewed their brand and content licence agreement for another 10 years.

While Colors continues to be the cash cow, Viacom18 has been expanding its TV channel offering to reduce its dependency on a single channel. The company entered the regional market with the acquisition of Prism TV channels. It extended the Colors brand to the regional GECs. It has also launched channels in mass categories like Hindi movie channel Rishtey Cineplex, second Kannada GEC Colors Super, and Hindi music channel MTV Beats.

The company is further deepening its regional presence with the launch of Tamil GEC Colors Tamil in February.