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January 2019



NO TRP FOR 2 MONTHS?

According to press reports, members of Indian Broadcasting Foundation (IBF) are worried about the implications of the TRAI new tariff order, which will allow viewers to select channels a-la-carte. Laggard pay channels cannot be forced on to subscribers in inflated bouquets, especially if the Supreme Court confirms the 15% cap on price differential between a-la-carte & pay channels.

"There is no clarity on how the new tariff order will be implemented from January 1. Some petitions are still pending in courts and there are a few cable and DTH operators and even broadcasters who are hoping to get a stay order. If not, a lot of channels may get disconnected, which will create discrepancies and anomalies in the viewership data," said an industry observer.

IBF members reportedly plan to ask BARC India to suspend ratings for 45-60 days. Once a consensus is reached on the black out period, it will be presented to the BARC board. With the IBF owning 60% of BARC, the broadcasters should be able to dictate their terms to BARC.

In 2012, TAM Media Research had suspended viewership data for 9 weeks starting October 7, for compulsory DAS transition.

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TRAI REVIEW OF BARC RATINGS

BARC is today, India's sole TV audience measurement agency.

TRAI has said "several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review of existing Television Audience Measurement and Ratings system in India."

Accordingly, TRAI has floated a consultation paper seeking suggestions.

Noting that a major share of broadcasters' revenue comes from advertisements, the authority stated that the television audience measurement needs to be more credible, transparent and representative. New technologies could be explored.

The consultation paper has invited views on several topic including if more than 1 agency should be used; urban and rural panel sizes; use of DPOs' STBs, etc.

TRAI has also raised the issue of some news channels carrying popular movies and enhancing their ratings! it has sought suggestions to remedy this.


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