The NTO 3.0 has come into effect from February 1, 2023. The various cable TV associations from across the country have been making desperate attempts to get the NTO 3.0 stalled and have made urgent requisitions to TRAI and I&B Ministry. Also filed petitions in various courts. However, none of this has had any impact yet. Majority of DPOs have already signed up with the broadcasters agreeing to the latest NTO regime.