The market for Artificial Intelligence is huge and it is predicted that by 2024, the market for AI will reach US$500 billion mark. The investment in AI and Machine Learning (ML) companies has increased dramatically. The Indian AI and analytics start-ups received U$1,108 million in funding. Increasing adoption of smartphones and growth in mobile internet has led to the next wave in broadcasting on mobile. The telecom service providers have access to exceptional amounts of data sources and this combined together may become the big data. Sensing this TRAI has launched a white paper for exploring the options of AI & Big Data in telecom, cable and broadcasting. If these technologies are optimised and leveraged smartly then it could spell the new transformation in the broadcast, telecom, cable industry. The cable industry can provide better infrastructure support through the use of artificial intelligence.