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COMPANIES / BRANDS AT SCAT 2018

INDIA'S TOP 4 TV CHANNELS
Several broadcasters stake claims to this, by convoluting viewership data for a specific time band (eg Afternoon or Prime Time). However, to honestly answer this question, viewership data needs to be reviewed for all times bands, and ..........

HD CHANNELS IN INDIA
According to Broadcast Audience Research Council (BARC), there are currently 83 operational HD (High Definition) channels in India. There were 59 HD channels in 2016...........

BARC: SEASONAL TRENDS IN TV VIEWING
BARC (Broadcast Audience Research Council) has studied how Indian TV viewership varied seasonally, over the past 2 years that BARC has been operational.. .............

EXCESSIVE ADS ON 138 CHANNELS
DTRAI has named 138 news and non-news channels to be airing ads in excess of 12 minutes in a clock hour for the period January to 25 March 2018. Interestingly, this was arrive.......….....

COMCAST BUYS SKY
On Saturday 22 September 2018, Comcast outbid Disney in a sealed tender auction to buy European DTH platform Sky for £17.28 a share, beating Disney's offer of £15.67 per share.s.........

RUSSIAN PAY-TV MARKET
Much like rest of the world, the Russian pay TV market has been declining. According to data from TMT Consulting, the market lost 3.2% of its subscribers, leaving it with 42.7 million Pay TV consumers.........

BARC'S OTT RATINGS DELAYED BY A YEAR
With the world's lowest price mobile broadband data rates, video consumption on mobile phones (OTT) is booming. However, there is no acknowledged rating agency. OTT advertisers.........


CASBAA REBRANDED AVIA
Few can resist the lure of OTT. The Cable and Satellite Broadcasting Association of Asia (CASBAA) has rebranded itself as the Asia Video Industry Association (AVIA), in order to widen its membership. The industry body will attempt to attract video-on-demand companies and telcos to join the ranks of broadcasters ..................









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